Increasing Search Engine (SEO) Positions

Now Only

$389

AUD

35% off

$599 AUD

Quick Facts

Delivery Method Online
Professional Certificate
24hrs Suggested Study Time
3 Months Access
Tutor Support
Study On Any Device
7893 Students

Learn proven, step-by-step strategies to achieve higher positions with major search engines.

The vast majority of Web traffic comes from search engines. That means the most important thing you can do to increase your website's traffic is to improve its search engine ranking. To do that, you have to understand both the art and science of search engine optimisation (SEO).

In this course, you'll gain the knowledge you need to boost your website's visibility. You'll discover how search engines crawl the Web, rank websites, and find previously undiscovered sites, and learn which HTML tags are key to getting sites on a search engine's radar. You'll also explore how to select keywords, why you should amass as many potential keyword choices as possible, and which keywords hold the most potential.

In addition, we'll discuss why you should complete a pre-submission analysis, how to do a post-submission analysis using tools such as Google Analytics, and how to manage the SEO cycle to maximise results. By the end of the course, you'll have mastered proven, step-by-step SEO strategies that you can implement right away.

Courses are delivered to you through expertly executed lessons, online instruction and interaction with like-minded students. Our courses are designed to deliver all of the benefits of studying in a classroom whilst giving you the flexibility to study at a time and place to suit your needs. You can access your classroom 24/7 from any device with an internet connection.

This course has a 3 month duration. You'll complete comprehensive lessons, quizzes and assignments before submitting your final exam at the end of the course to achieve your certificate. Courses must be completed within the 3 month access period.

SESR, SERP, PPC . . . do you know these terms? In Lesson 1, you'll learn important search engine terminology. We'll discuss the history of search engines and directories, and you'll learn about the differences between the two. Finally, you'll find out about current major players in the search industry.

How do search engines decide which websites to include in search listings? In Lesson 2, you'll learn how search engines analyse websites and create results pages. We'll discuss savvy and not-so-savvy search methods, and you'll learn about common search mistakes that can benefit you.

You want your website to appear at the top of the SERPs . . . but which keywords will people search for to find your site? In Lesson 3, we'll discuss ways to find potential keywords. You'll begin your research with offline methods, and then you'll use online methods to expand your list. And you'll learn how misspellings can actually help you!

You've created a sitewide list of potential keywords, but which ones should you optimize for? In Lesson 4, you'll learn about the all-important presubmission analysis. You'll determine how often Web surfers have searched for certain keywords, and you'll figure out how many other websites are optimised for each of those words. Then, using one simple formula, you'll be able to optimise your site the way the pros do.

It's time to optimise your site! In Lesson 5, you'll learn about HTML tags that you must be intimately familiar with. We'll discuss why page titles and meta tags are important and how you can properly place and construct them. You'll also learn to include keywords in your header, paragraph text, and alt text.

We've talked about attracting people to your site, but how do you keep them interested? In Lesson 6, you'll learn the secrets of creating quality content...legally and for free. Also, you'll find out where to place a primary keyword within a Web page, and you'll use keyword density analysers to determine how often your primary keyword should appear.

Domain names and filenames play a big part in successful search engine optimisation. In Lesson 7, you'll learn how to register domain names that lend themselves to top search engine positions. Similarly, we'll discuss filenames and how they can help you. Finally, you'll learn how to responsibly create optimised landing pages.

People often use deceptive techniques to get search engines to list their sites. In this lesson, we'll examine many of these techniques and discuss why you shouldn't use them. You'll learn about keyword overuse, invisible text, and improper comment tag use. We'll also discuss spamway pages and Web page cloaking scripts—both of which are bad ideas.

You've optimised your Web pages for top search engine placement, so now it's time to let the crawlers know that they exist. In this lesson, you'll learn how to submit your website to search engines! We'll discuss manually submitting your site to individual engines. We'll also explore multiple submission services, and you'll learn to create and submit XML sitemaps.

<p>It's time to track your progress by completing a postsubmission analysis. In Lesson 10, you'll examine the six steps of the SEO cycle. We'll discuss how to find your search engine rankings, and you'll delve into Web server log files and referrer logs. I'll also introduce you to Google Analytics, which can give you vital data—for free—about visitors to your site.</p>

What's your site's PageRank number? And what's the most important external factor in search engine rankings? We'll explore these questions in Lesson 11 as we discuss promoting your site. You'll learn how quality inbound links can help you. And we'll talk about lots of other ways to promote your site, including noncompeting links, newsgroups, bulletin boards, link exchange programs, banner ads, and email signatures.

Believe it or not, promoting your website offline can make a huge difference in your search engine rankings. In this lesson, you'll learn the importance of affiliate programs and word-of-mouth visits. We'll discuss ways of monitoring your offline promotions, plus we'll talk about "link baiting" techniques that are ethical and that work.

Chris Minnick

Chris Minnick has helped hundreds of businesses design or redesign their websites, mobile websites, and mobile apps. As the founder of Minnick Web Services, he has over 18 years of experience working with clients ranging from sole proprietors to F... Read more

Read Chris Minnick's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Online learning is a flexible way to study that fits around your schedule, giving you the freedom to learn at your own pace from anywhere in the world. You'll have 3 months to complete the course and can take the multiple-choice questions and final exam whenever it suits you.

If you need help, you can contact us anytime. You can also join the discussion area where you can interact with other students. The discussion area for each lesson is open for the entire duration of the course.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

We do not offer extensions or transfers for this self-paced course. However, you will have 3 months to complete the course, and if you need to cancel within the first 10 days of enrolment, we offer a money back guarantee.

What people are saying about our courses

Enjoyed the course very much! It was my first exposure to on-line education and I was very impressed with the knowledge I felt able to absorb, and the pacing of the classes. Thanks so much.

Verified Student

Good Course. I have taken a number of internet courses. I enjoyed this one too, perhaps more than some.

Verified Student

Good course! Some of the lessons were quite long, but due to the nature of the material probably necessarily so.

Verified Student

See More Reviews

The Learning Environment

From the moment that you enrol in the Increasing Search Engine (SEO) Positions you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.

Ready to get started?

Enrol Now

Our Values

Learn At Your Own Pace

We believe in personalised learning. That's why we provide all the tools and support you need to succeed at your own pace. With flexible learning, you'll stay motivated and retain more information. Plus, you can balance your studies with work and family commitments to make your dreams a reality.

We Won't Break The Bank

Education should be accessible to anyone who wants to learn. That's why we offer some of the most competitive prices in the industry with payments plans for just $25 per week. Investing in your future is a smart choice and doesn’t have to break the bank.

Industry-Led Courses

There's no better way to learn than from experts with years of experience in your field. That's why each of our 200+ industry-led courses are designed to give you a real-life perspective on your industry. With our expert mentors, you'll learn from people who have a wealth of knowledge and experience, and who are passionate about sharing it with you.

Get The Personal Support You Deserve

At Vibe Learning, we're real people who are dedicated to providing you with personal support every step of the way. Our industry experts are not only professional and knowledgeable but also incredibly passionate about sharing their expertise with you. With their guidance, you'll gain invaluable insights and practical knowledge to help you succeed.

Still looking?

Check out the following courses related to Increasing Search Engine (SEO) Positions:

Marketing Writing for Business

Online Business Marketing

Building Mobile Apps with HTML5

CSS3 and HTML5 Intermediate

Discover more online courses

Increasing Search Engine (SEO) Positions

$599

$389AUD

Save 35%

Computers in the Classroom

Quick Facts

Delivery Method Online
Professional Certificate
24hrs Suggested Study Time
3 Months Access
Tutor Support
Study On Any Device
3288 Students

Learn how to use the classroom computer to increase learning and motivate students.

If you're a teacher, this course will show you how to create an exciting and enriching experience for your students. You'll learn a wide variety of simple, field-tested, and easy to apply techniques that will make the most of the computer in your classroom.

In this course, your instructor will work with you to assess your knowledge of computer use and to help you set goals for yourself so that you achieve the highest level of personal benefit from this course.

Simple classroom management ideas will help you maximise your classroom time for learning. You'll also discover powerful ideas and interesting web sites that you can immediately use to enhance your language arts, maths, science, and social studies curriculum. You will discover pointers on using email and the Internet effectively to increase your students' understanding and learning in all content areas.

You'll begin this course by learning how other teachers are using computers in their classrooms and what the future holds for you. You'll then set a goal for yourself and what you want to get out of this course.

What really is the best way to reach your students? In this lesson, I'll give you a summary of the best educational research and go over how you can use that research to plan how to put your classroom computer to work for you and your students.

In this lesson, you'll learn how to get your students working in groups while using your classroom computer. This group learning will help you to maximize your computer time and help your students learn a valuable skill.

Today you'll learn what you should expect of your students in their computer development. You'll also learn how to get your students thinking about ways that they can create exciting computer work on their own.

Now that we're to the heart of this class, you'll learn how to organize and manage computer work in your classroom whether you have one computer or 20. How can you effectively have 30 students share one computer and keep track of what's going on? You'll find out in this lesson!

Today you'll learn how to amaze your students with dynamic computer-generated classroom presentations. You'll also learn how to integrate your classroom computer into your language arts program using interesting activities, programs, and Web sites.

In this lesson, you'll learn how to use your classroom computer to supplement your math and science program. You'll discover exciting Web sites that will help bring your classroom curriculum to life. Then we'll review a few computer programs that you may want to use in your classroom.

Are you ready for your students to feel like they're learning about social studies firsthand, as if they're truly a part of history? Your classroom computer can help you do just that, and I'll show you how in this lesson. You'll view Web sites, take virtual field trips, and learn about online projects that you can use immediately in your social studies curriculum.

In this lesson, you'll learn all about the Internet and how you can use it safely in your classroom. I'll pass on some valuable tips to help you keep your students in the right place and show them how to save time in searching for what they need. I'll also provide a great number of helpful Web sites for topics and activities that will supplement your classroom curriculum.

This lesson is a special one for you and your students: Today you'll create a computer project to meet your specific classroom needs that you can use right away. You'll view other projects, share ideas with your classmates, and use a simple-to-follow planning sheet to guide you through the process.

Today you'll finish planning your classroom computer project as I share some expert tips, ideas, and strategies to guide you through the process. When you finish this lesson, you'll be ready to use the project in your own classroom, and you'll know how to create new computer projects in the future!

In our final lesson, we'll explore the ethical issues surrounding the use of computers in the classroom, such as how to help students avoid copyright infringement. You'll also learn how to find the resources for additional computer equipment to add to your classroom. In the last portion of this lesson, we'll take a look at what the future holds for technology in the classroom.

Stacy Colwell

Stacy Colwell has excelled as an elementary classroom teacher and school administrator. With a Master's Degree in Educational Administration, she has mentored and instructed teachers in classroom management, literacy and computer integration. Wo... Read more

Read Stacy Colwell's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

What people are saying about our courses

I have never taken an online course before and had no idea what to expect. This course was excellent. The format, contents and expectations were perfect for people who also hold full time jobs. Each and every lesson provided a wealth of information which was easy to digest. The websites that accompanied each lesson were fantastic and extremely useful. My experience was most definitely a positive one! I highly recommend this class to potential students.

Verified Student

I honestly think this has been the best class I have ever taken. It is my first online class and I have been just amazed. Ms. Colwell has helped me change my whole outlook on classroom computers. I want to sincerely thank you.

Verified Student

I just wanted to let you know how much I have learned from this class. I have returned to teaching after 9 years and I have three children. I don't have much time to post comments etc., but I greatly appreciate all the work you have done in providing information on such great websites. The instruction and ideas on projects has been excellent. I am fortunate to have a smartboard in my room and thanks to you, it is not a glorified chalkboard. Thank you.

Verified Student

See More Reviews

The Learning Environment

From the moment that you enrol in the Computers in the Classroom you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.