Marketing on a Shoestring

Now Only

$389

AUD

35% off

$599 AUD

Quick Facts

Delivery Method Online
Professional Certificate
24hrs Suggested Study Time
3 Months Access
Tutor Support
Study On Any Device
1580 Students

Discover small business marketing strategies that can help you attract attention, woo your target audience, grow your customer base, and expand your profit's all for little or no money.

When it comes to marketing for small businesses, money isn't everything! In this course, you'll learn how to use the same marketing tricks the big companies employ—without making a big dent in your wallet.

As you build your own customised marketing plan step-by-step, you'll discover how to attract your target audiences, entice customers to buy your product or service, and keep buyers coming back for more. In addition, you'll find out how to generate the referrals that are crucial to your company's success. You'll get tips on evaluating your tactics, tracking your results, and fine-tuning your approach so it gets better every year. Best of all, the small business marketing strategies you'll learn will fit into any budget—and some are even free!

With the help of videos, spreadsheets, and hands-on activities, you'll build your skills in each lesson. You'll master cost-effective strategies including strategic partnerships, local marketing, search engine optimisation, social networking, e-mail marketing, lead generation, and niche marketing. Along the way, you'll see many real-world examples from other small businesses much like yours.

Whether you're new to advertising or looking for a refresher, this course will make you a marketing pro. And by the time you're done, you'll have a personalised plan of action for increasing your sales—all on a shoestring budget.

Courses are delivered to you through expertly executed lessons, online instruction and interaction with like-minded students. Our courses are designed to deliver all of the benefits of studying in a classroom whilst giving you the flexibility to study at a time and place to suit your needs. You can access your classroom 24/7 from any device with an internet connection.

This course has a 3 month duration. You'll complete comprehensive lessons, quizzes and assignments before submitting your final exam at the end of the course to achieve your certificate. Courses must be completed within the 3 month access period.

If you own a small business and need to stretch your marketing dollars, you’ve come to the right place! In today’s lesson, you’ll discover that you can promote your business effectively for just pennies—or sometimes even for free. The secret: a systematic marketing plan that targets your audience at every stage of the purchasing cycle.

The first step in successful marketing is getting people to notice you—and today, we’ll look at three ways to achieve that goal. We’ll start by talking about how to create a great first impression, both in person and through your brand. Next, you’ll find out how to position yourself as an expert in your field. And finally, we’ll talk about using the media to promote your business.

Want to stretch your marketing dollars to the max? Then put the power of partnerships to work for you. In this lesson, you’ll discover how to combine forces with other individuals or businesses to create exciting and effective marketing opportunities. In addition, we’ll talk about enlisting other people in your place-based marketing and word-of-mouth campaigns.

These days, a Web site is an essential marketing tool for any business. And here’s the good news: You can create an attractive, professional-looking Web site quickly and easily, for only a few dollars. You’ll find out how in this lesson—and you’ll also learn the ins and outs of obtaining a domain name, getting a matching e-mail address, laying out your Web site, and finding a hosting provider if you need one.

When you’re done creating your Web site, it’s time for the next step: drawing traffic to it. In today’s lesson, we’ll explore how to do this through on-page and off-page search engine optimization (SEO). In addition, we’ll look at pay-per-click ads, banner ads, classified ads, videos, and a host of other low-cost or free ways to draw attention online.

Successful business owners master the art of finding and cultivating leads, and that’s what we’re going to talk about today. We’ll investigate everything from old-fashioned fishbowls to Facebook Business pages and Twitter, and we’ll talk about the pros and cons of e-mail and direct mail marketing. Whether you’re a traditionalist or a techie, you’ll find an approach that’s just right for you.

Congratulations: You’ve scored a sale! Now, how can you keep your new customer coming back for more? In this lesson, we’ll talk about inexpensive or free ways to generate repeat sales. In addition, we’ll look at a variety of techniques for encouraging referrals—and finally, we’ll talk about capturing your customer information in a database.

Some marketing efforts bring crowds of customers to your door. Others are a complete flop, wasting your time and money. How can you choose wisely? By doing some up-front analysis—and that’s what we’ll talk about today. When you complete today’s lesson, you’ll be equipped with all the tools you need to choose marketing tactics that have a high potential for success. In addition, you’ll learn why integrated marketing gives you the best results, and you’ll find out how to schedule a full year of marketing activities easily and efficiently.

Sure, you want everyone to buy your product—but when you’re marketing, it pays to be exclusive. Today, you’ll find out why niche marketing can bring in more customers than mass marketing (and create a more loyal customer base as well). After that, you’ll learn how to use geographics, demographics, firmographics, psychographics, and behavioral data to create a marketing message that resonates with your target market.

In this lesson, we’ll talk about key selling messages—those alluring words that overcome potential buyers’ objections and make them want to make a purchase immediately. You’ll learn how to identify the unique features of your business, how to create a competitive positioning statement, and—most important of all—how to identify the emotional benefits that motivate your buyers. By the time you’re done, you’ll be able to distill your new knowledge into a short, powerful message that will turn skeptical people into eager customers.

Today, it all comes together! First, you’ll create the two final elements of your marketing plan: your business goals and your marketing goals. You’ll discover how to create goals that are clear-cut, realistic, and measurable, so you’ll be motivated to meet (or even exceed) the targets you set.  After that, you’ll roll all of your information into a single document that will be your blueprint for marketing success. With this marketing plan in hand, you’ll be ready to take your prospective buyers by storm.

In our final lesson, we’ll talk about tracking—the secret to continually improving your marketing tactics and increasing your profits. You’ll learn how to create a baseline and compile reports that can highlight your marketing successes and point to areas where you can improve. In addition, you’ll discover different ways to track your campaigns—including the campaigns you might think are “untrackable.”

Glynns Thomas

Glynns Thomas has 20 years of advertising and marketing experience. She has worked for several of the world’s best-known advertising agencies and was a Vice President of Internet Marketing at Wells Fargo Bank. Today, she’s an independent small bus... Read more

Read Glynns Thomas's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Online learning is a flexible way to study that fits around your schedule, giving you the freedom to learn at your own pace from anywhere in the world. You'll have 3 months to complete the course and can take the multiple-choice questions and final exam whenever it suits you.

If you need help, you can contact us anytime. You can also join the discussion area where you can interact with other students. The discussion area for each lesson is open for the entire duration of the course.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

We do not offer extensions or transfers for this self-paced course. However, you will have 3 months to complete the course, and if you need to cancel within the first 10 days of enrolment, we offer a money back guarantee.

What people are saying about our courses

This course was much more than I expected. It answered all my questions, and much much more. Thank you for giving me all the helpful advice I needed, and so fast.... Thank you, thank you.

Verified Student

As a business owner this course was immensely helpful. I'm currently operating my second business and I feel that I've always been lacking in my marketing efforts. Owning a business doesn't afford much time so this was the perfect opportunity to learn at my own pace. The course and instructor provided so many ideas that I have a year's worth of work to do! I'm happy about this as it opened my mind and hopefully opportunities to increase my sales. In fact, I have already implemented several marketing strategies based on this course. I can't thank the teacher enough for her detailed and prompt responses to my questions and those of others which I found helpful as well. I would highly recommend this course. Very up to date and well presented.

Verified Student

Excellent course. I am in the process of starting a business and this course could not have come at a better time. I feel that I am now well equipped to start my marketing campaign and I am much more confident about marketing my business.

Verified Student

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The Learning Environment

From the moment that you enrol in the Marketing on a Shoestring you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.

Ready to get started?

Enrol Now

Our Values

Learn At Your Own Pace

We believe in personalised learning. That's why we provide all the tools and support you need to succeed at your own pace. With flexible learning, you'll stay motivated and retain more information. Plus, you can balance your studies with work and family commitments to make your dreams a reality.

We Won't Break The Bank

Education should be accessible to anyone who wants to learn. That's why we offer some of the most competitive prices in the industry with payments plans for just $25 per week. Investing in your future is a smart choice and doesn’t have to break the bank.

Industry-Led Courses

There's no better way to learn than from experts with years of experience in your field. That's why each of our 200+ industry-led courses are designed to give you a real-life perspective on your industry. With our expert mentors, you'll learn from people who have a wealth of knowledge and experience, and who are passionate about sharing it with you.

Get The Personal Support You Deserve

At Vibe Learning, we're real people who are dedicated to providing you with personal support every step of the way. Our industry experts are not only professional and knowledgeable but also incredibly passionate about sharing their expertise with you. With their guidance, you'll gain invaluable insights and practical knowledge to help you succeed.

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Marketing on a Shoestring

$599

$389AUD

Save 35%

Teaching the Adult Learner

Now Only

$389

AUD

35% off

$599 AUD

Quick Facts

Delivery Method Online
Professional Certificate
24hrs Suggested Study Time
3 Months Access
Tutor Support
Study On Any Device
1535 Students

Learn powerful techniques for reaching and motivating adult learners in today's student-centered classroom.

If you're excited about the challenge of reaching and teaching adult learners, you're in the right place! In this course, you'll discover how to use the newest educational methods to create a student-centered classroom that's perfectly suited for adult learners.

First, we'll explore the unique needs and motivations of adult students and find out just what they're expecting from your class. After that, we'll examine your students' different learning styles and multiple intelligences and look at how you can teach to each learner's strengths. We'll also talk about ways to get misbehaving or under-achieving students back on track.

Next, we'll delve into a host of innovative teaching techniques that will turn your students into active learners and set them up for success. We'll also look at high-tech, low-tech, and no-tech educational tools you can use to capture and hold your students' attention.

We'll follow that up by tackling a challenging topic: how to organise your material effectively and design strong lesson plans. We'll also talk about creating a warm, welcoming classroom environment and preparing a fun orientation.

In addition, we'll look at how to create effective tests and how to teach your students good study skills. We'll also check out a wide range of assessments that will help you grade anything from a hairstyle to an ESL essay. And finally, we'll talk about making your classroom accessible and enjoyable for students with disabilities.

If you're training to teach adults, the information and hands-on activities in this course will give you the confidence you need to succeed—and you'll know all the tricks and techniques for winning over this fun, exciting, and very demanding group of students.

A great classroom starts with a great teacher—and that’s you! In this lesson, we’ll look at how you can grow in your job as an adult educator by enhancing your professionalism and managing your time effectively. In addition, we’ll look at ways to boost your confidence and establish your authority in the classroom.

Adult students are different than kids, and understanding those differences can help you reach and teach them. Today we’ll look at what makes adult learners tick and how you can best meet their needs. In addition, we’ll talk about preparing for that big first day by getting your paperwork in order. Finally, we’ll look at seven different seating arrangements and the pros and cons of each.

Jill is a risk-taker who loves testing the rules. Germaine is a shy bookworm. Claire is an artist, while Dave’s your most popular student. All of these adults have different learning styles and intelligences—and to win them over, you’ll need to teach to their strengths. In this lesson, we’ll explore two different models of learning styles, and take a look at the eight intelligences you’ll want to factor into your lesson plans.

Zzzzzzz. That’s the sound of Darren snoozing in the corner as you’re trying to lecture. Meanwhile, Emily and Sherelle are too busy gossiping about their weekend dates to pay any attention to you. Does this sound like your classroom? If so, you’ll enjoy today’s lesson, where you’ll learn loads of tricks to get misbehaving students back on track. We’ll also talk about ways to get shy violets to participate, and look at an effective conflict management technique.

Remember the old days, when teachers lectured for hours while students took notes or dozed? Those days are gone—and good riddance! Today, we’ll talk about a host of innovative techniques, from window paning and role-playing to mnemonics and visualization, that work like magic in a student-centered classroom. But we’ll also take a peek at lectures and other classic teaching techniques, and see what part they can play in a modern-day learning environment.

"Proper prior planning" may be a cliché, but it’s also an excellent idea. In this lesson, we’ll look at the up-front work that can set you up for success in the classroom. First, you’ll discover the 12 steps for creating a dynamite course outline. After that, we’ll delve into lesson planning—and finally, we’ll talk about laying the groundwork for a welcoming orientation.

Just as an interior decorator accents a room with bright colors and great fabrics, you can accent your classroom presentations with the right audiovisual aids. Today, we’ll look at high-tech, low-tech, and no-tech educational aids and technology you can use to capture and keep your students’ attention. In addition, we’ll talk about setting up your classroom so that everyone can benefit from videos and other on-screen material.

What motivates your students to learn? Today, we’ll look at the 10 needs and desires that bring learners to your classroom—and you’ll discover how to tap into those motivators during your presentations. We’ll also look at how to create powerful presentation openings, content, and closings. Then we’ll explore the art of questioning and talk about the best way to ask and answer questions in your classroom.

In this lesson, we’ll discuss the A-B-C’s of grading and talk about ways to write top-notch test questions. In addition, you’ll discover great tools for assessing any type of skill, from cake-baking to hairdressing. You’ll also find out how to avoid the most common mistakes teachers make when they assess students, so you can achieve the Goldilocks standard of grading: not too harsh, not too easy, but just right.

You want every student to feel welcome in your classroom—so today we’ll look at making your class accessible and enjoyable for students with disabilities. First, we’ll look at the Americans with Disabilities Act (ADA), and you’ll learn how to comply with this law. Next, we’ll talk about learning disabilities—in particular, dyslexia and attention-deficit/hyperactivity disorder (ADHD). And finally, we’ll explore ways to show courtesy and respect to students with any type of disability.

Even if you create great lessons, your students will succeed only if they’re good studiers and efficient test-takers. In this lesson, we’ll explore ways to beef up your students’ study skills and look at strategies for test-taking. In addition, we’ll discuss test anxiety and talk about tailoring your tips on studying to each learner’s strengths.

Enough about your students—today's lesson is all about you! Whether you're a brand-new teacher or an experienced educator looking for new classroom opportunities, you'll find tips here on how to power up your job search. We'll start by talking about two keys to a successful job hunt: a great résumé and a winning portfolio. After that, we'll discuss how you can target the right schools and wow them with your letter-writing and interview skills.

James Thompson

Dr. James Thompson holds a Ph.D in Instructional Communications and has over 25 years of experience as a teacher. His distance learning courses, workbooks, and videotapes have been used to train more than 250,000 educators in the art of student di... Read more

Read James Thompson's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

What people are saying about our courses

I enjoyed the humor and interesting supplemental articles that were included
in the instruction. The course content was up-to-date and the examples were
realistic. I learned something new from each lesson.

Verified Student

Excellent class for beginning instructors. Covered all essential materials
for running one's classroom and then some. Excellent!

Verified Student

I am a long-time instructor, but it is refreshing to take a course and
perhaps learn some new tricks!!!

Verified Student

See More Reviews

The Learning Environment

From the moment that you enrol in the Teaching the Adult Learner you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.

Ready to get started?

Enrol Now