Explore Google Analytics

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$389

AUD

35% off

$599 AUD

Quick Facts

Delivery Method Online
Professional Certificate
24hrs Suggested Study Time
3 Months Access
Tutor Support
Study On Any Device
605 Students

Learn how to track and generate traffic to your website, create reports, and analyze data with Google's free, state-of-the-art Web analytics tools.

Nearly every business and non-profit organisation has a website, and probably a Facebook page and a YouTube channel. Individuals have them too, to promote ideas, to share a vision, or to educate the public. No matter what brings you to the Web, your hope is that a lot of people see your website, your wall, your tweets, and your videos. Why else go to the trouble of sharing them?

In this course, you'll learn to use Google Analytics to make the most of your online traffic. You'll see how you can track not just the traffic to all of your online content, but also determine which content is the most appealing, where your visitors came from, what devices they used, how long they stayed, which links they clicked, and where they went when they left.

The course guides you step by step, report by report, through the major parts of the Google Analytics interface. From setting up your Google Analytics account and getting the all-important code you'll need to add to your website's pages to begin tracking your visitors, you'll learn everything you need to know to get everything you can from the data that Google Analytics provides. You'll even find out about Google AdWords and other tools to enhance your traffic as well as your Google Analytics reporting.

Courses are delivered to you through expertly executed lessons, online instruction and interaction with like-minded students. Our courses are designed to deliver all of the benefits of studying in a classroom whilst giving you the flexibility to study at a time and place to suit your needs. You can access your classroom 24/7 from any device with an internet connection.

This course has a 3 month duration. You'll complete comprehensive lessons, quizzes and assignments before submitting your final exam at the end of the course to achieve your certificate. Courses must be completed within the 3 month access period.

In this lesson, you'll learn what Google Analytics is, what it does, and who benefits from its use—individuals with personal websites, businesses selling products and services, and nonprofit and informational websites working to get their message across. You'll look at the key reports that Google Analytics provides. Also, you'll find out how all those visits to your site turn into data you can use to increase traffic and to make the most impact on each visitor.

<p>Today you'll set up a Google Analytics account, plus you'll create and insert the Google Analytics code to begin tracking traffic on your Web page.</p>

Did that marketing campaign or email blast cause an uptick in site visits? If you set date ranges for your Analytics data, you can track traffic within a certain month, week, day, or even hour. Today you'll also use filters and sorting tools to customize your view of your Google Analytics data, so you can see and understand all the information you need (and ignore the rest).

You can use Google Analytics' reporting tools to create your own versions of existing reports—just the information you want, when you want it. Today you'll set up report categories and design custom reports from scratch.

Have you ever overhauled your website or your marketing campaign and then wondered if your changes would even make a difference? Today you'll further customize existing and new reports by adding filters—focusing your report's data on very specific activity by certain visitors to your site. You'll find out how to time your reporting to reflect changes in site traffic attributed to promotional activity, social media, and changes in site content.

This lesson focuses on Google Analytics' Webmaster Tools—from the verification process, through which Google Analytics recognizes your account as belonging to a webmaster, to configuring and viewing webmaster reports. These reports include information on your site's search engine optimization—tracking your efforts to be more friendly to search engines and therefore searchable by more people online.

Now that you've improved your site, why not promote it? It's time to learn how to set up Web campaigns through Google AdWords. By the end of this lesson, you'll know how to track the impact of campaigns and AdWords advertising through specially created Google Analytics reports.

You know how important it is to set goals in the rest of your life. In this lesson, you'll develop Google Analytics Goals for building traffic to your website. You'll set up Goals, establish Goal values, and monitor your progress. In addition, you'll learn to run reports that show Goal settings and outcomes. What you learn today will help you increase site traffic and make that traffic more effective—by attracting more visitors, keeping them for longer periods, and turning visits into clicks and other actions.

Google Analytics data is immediate . . . and in this lesson, you'll learn exactly what that means. You'll view data in real time, within seconds of when visitor activity occurs. You'll also learn about intelligence events and set up custom alerts to find out about special activity on your sites. Lesson 9 shows you how to takes quick, decisive action to improve website traffic and visitor responsiveness!

It's time to build a dashboard—to create a workspace for running reports, accessing Analytics data, and making Google Analytics feel more like "home." You'll add metrics to measure your most important statistics; widgets to provide quick views; and pie charts, timelines, and tables to customize your dashboard view.

Today we'll delve into the Admin interface. You'll learn to view established Google Analytics accounts, add users, and control access to Analytics data. Plus you'll be able to manage your Google Analytics profile—including Webmaster Tools, which lets you control website code and improve your site's searchability. By the end of this lesson, you'll navigate the Admin section with confidence.

Now that you're an Analytics expert, it's time to share some of that data you've collected and some of the configurations you've created. Today you'll learn how to email reports to colleagues and export data for use in other applications. You'll also customize the settings that control the sharing of Analytics reports and data.

Laurie Fuller

Laurie Fuller has been teaching people to use computers, software, and the Internet for more than 15 years—including personally training thousands of students, writing hundreds of training manuals, and authoring and co-authoring more than 30... Read more

Read Laurie Fuller's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Online learning is a flexible way to study that fits around your schedule, giving you the freedom to learn at your own pace from anywhere in the world. You'll have 3 months to complete the course and can take the multiple-choice questions and final exam whenever it suits you.

If you need help, you can contact us anytime. You can also join the discussion area where you can interact with other students. The discussion area for each lesson is open for the entire duration of the course.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

We do not offer extensions or transfers for this self-paced course. However, you will have 3 months to complete the course, and if you need to cancel within the first 10 days of enrolment, we offer a money back guarantee.

The Learning Environment

From the moment that you enrol in the Explore Google Analytics you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.

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Our Values

Learn At Your Own Pace

We believe in personalised learning. That's why we provide all the tools and support you need to succeed at your own pace. With flexible learning, you'll stay motivated and retain more information. Plus, you can balance your studies with work and family commitments to make your dreams a reality.

We Won't Break The Bank

Education should be accessible to anyone who wants to learn. That's why we offer some of the most competitive prices in the industry with payments plans for just $25 per week. Investing in your future is a smart choice and doesn’t have to break the bank.

Industry-Led Courses

There's no better way to learn than from experts with years of experience in your field. That's why each of our 200+ industry-led courses are designed to give you a real-life perspective on your industry. With our expert mentors, you'll learn from people who have a wealth of knowledge and experience, and who are passionate about sharing it with you.

Get The Personal Support You Deserve

At Vibe Learning, we're real people who are dedicated to providing you with personal support every step of the way. Our industry experts are not only professional and knowledgeable but also incredibly passionate about sharing their expertise with you. With their guidance, you'll gain invaluable insights and practical knowledge to help you succeed.

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Explore Google Analytics

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Pregnancy Joy: Health and Happiness

Quick Facts

Delivery Method Online
Professional Certificate
24hrs Suggested Study Time
3 Months Access
Tutor Support
Study On Any Device
70 Students

In this course, you'll learn how the stages of pregnancy affect your body, emotions, and budget, and how to prepare yourself and your family to welcome your new baby.

Without a doubt, having a baby is a life-changing experience. And it can sometimes feel overwhelming as you prepare for the many changes you'll face. By learning all about pregnancy, childbirth, and the basics of newborn care, you'll feel better prepared and ready for the challenges ahead.

In this course, you'll learn how the different stages of pregnancy will affect your body, your moods and emotions, and even your relationships. We take a look at the latest nutrition, diet, and exercise information, how pregnancy can change your sex life, and how to financially prepare for your baby. We'll even learn about ways you can cultivate a strong support network to help you through these transitions.

We will review different types of childbirth preparation classes, how to choose your healthcare provider, and options for where you would like to give birth. We also cover the basic physical aspects of childbirth and taking care of mom and baby after the birth.

The goal of this class is to help you feel more confident and calm in the many choices you have throughout your pregnancy and birthing time. The first step to a happy and healthy pregnancy is a happy and healthy you. This class is designed to inform, encourage, and support you during this amazing time of life.

You're pregnant! In this first lesson, we'll examine the basics of pregnancy. You'll discover that a happy and healthy pregnancy involves preparing for physical, emotional, and even social changes. We'll discuss the basics of a prenatal appointment and what to expect with your first doctor's visit, and we'll talk about common fears and worries that pregnant women experience—and how to address them. Even if you're well into your pregnancy, this lesson will help you appreciate the amazing work your body is doing during these nine months!

Today's lesson is all about diet, nutrition, and exercise. We'll go over basic recommendations for what you should and shouldn't eat while you're pregnant, as well as some positive changes you can make for your and your baby's nutritional benefit. You'll also learn about important (and simple!) exercises you can incorporate into your daily routine.

Already feeling some pregnancy highs or lows? You're not alone! Today, we'll discuss the changing emotions associated with pregnancy. You'll learn about physical causes for these emotional shifts, as well as some of the common feelings and experiences of mothers-to-be. What's most important about your emotional state during pregnancy is that you know what's within the range of normalcy.

In this lesson, we'll examine the basics of effective communication. Pregnancy comes with many changes to your life, so it's a great time to strengthen your communication skills. Learning to be a strong communicator will help you advocate for your needs, express your feelings, and be confident in discussing your choices for you and your baby. We'll review some ways to practice effective communication with your partner and other important people in your life, and we'll even talk about communicating with your baby!

You're probably beginning to wonder by now whether some of the physical changes you've been noticing are normal. In all likelihood, yes! Your body will go through a major transformation during pregnancy, and today we'll discuss some of the most common physical changes you can expect, as well as some less common changes. We'll talk about what to look out for that might be cause for concern, and we'll also discuss some discomforts you might be feeling and how you can remedy them. Finally, we'll take a look at a few trimester markers for you and your baby!

In today's lesson, we'll look at some of the major lifestyle changes that can occur during pregnancy, including how and when you sleep and adjustments to your sex life. We'll also discuss some mental shifts you're likely to encounter, and we'll look at some ways you can begin preparing for these changes now. Yes, your life will change in some less-than-desirable ways, but you'll find that you're more resilient than you think!

<p>This lesson is all about the social constructs surrounding pregnancy. We'll look at social dilemmas you're likely to face and social trends affecting your pregnancy and birth. We'll also discuss ways you can create and develop social support throughout your pregnancy.</p>

Have you be thinking about your birth options? You've probably heard that you can give birth in a hospital, a birth center, or even at home. Today we'll discuss these options, and we'll examine the key differences between them. We'll also talk about the types of childbirth preparation classes you can take, and we'll discuss doulas and their role in the birth process. You have a lot of choices when it comes to the delivery of your baby, and we'll take a close look at these in today's lesson!

Budgeting is particularly important when you're expecting a new baby. We'll review some important planning you might want to consider before your baby arrives, and we'll look at how your finances are likely to change and how you can prepare for these changes. We'll also discuss planning for work and childcare.

Fear of delivery is common for pregnant women. Today's lesson will give you the basics about birthing, so you can walk into the labor room armed with knowledge. We'll examine the three stages of childbirth and look closely at the phases within each stage. We'll also address some typical emotions and experiences women go through during each of these stages, and we'll talk about specifics associated with C-sections. By the end of today's lesson, you'll know what you can expect to feel and experience as your body prepares to give birth.

Think of this lesson as baby basics. We'll go over what you can expect a baby to look and act like in the first few weeks in the world. You'll learn about your baby's senses, reflexes, and patterns for sleeping, waking, and eating. And we'll also review some of the decisions new parents have to make about a baby's medical and personal care. You'll come out of this lesson with the tools you need to be ready for your newborn!

In our final lesson together, we'll discuss how you can prepare for the first few days and weeks after giving birth. You'll learn some of the physical and emotional changes you can expect to experience and ways to cope with the adjustment to becoming a parent. We'll also review some of your options for preparing your home and family to welcome your new baby!

Denise Hopkins

Denise Hopkins graduated from Jacksonville University in Jacksonville, FL, with a Bachelor of Arts degree in Sociology and from the University of Oklahoma with a Masters in Human Relations. She has taught classes in the Sociology of Sexuality and ... Read more

Read Denise Hopkins's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

The Learning Environment

From the moment that you enrol in the Pregnancy Joy: Health and Happiness you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.