Increasing Search Engine (SEO) Positions

Now Only

$389

AUD

35% off

$599 AUD

Quick Facts

Delivery Method Online
Professional Certificate
24hrs Suggested Study Time
3 Months Access
Tutor Support
Study On Any Device
7893 Students

Learn proven, step-by-step strategies to achieve higher positions with major search engines.

The vast majority of Web traffic comes from search engines. That means the most important thing you can do to increase your website's traffic is to improve its search engine ranking. To do that, you have to understand both the art and science of search engine optimisation (SEO).

In this course, you'll gain the knowledge you need to boost your website's visibility. You'll discover how search engines crawl the Web, rank websites, and find previously undiscovered sites, and learn which HTML tags are key to getting sites on a search engine's radar. You'll also explore how to select keywords, why you should amass as many potential keyword choices as possible, and which keywords hold the most potential.

In addition, we'll discuss why you should complete a pre-submission analysis, how to do a post-submission analysis using tools such as Google Analytics, and how to manage the SEO cycle to maximise results. By the end of the course, you'll have mastered proven, step-by-step SEO strategies that you can implement right away.

Courses are delivered to you through expertly executed lessons, online instruction and interaction with like-minded students. Our courses are designed to deliver all of the benefits of studying in a classroom whilst giving you the flexibility to study at a time and place to suit your needs. You can access your classroom 24/7 from any device with an internet connection.

This course has a 3 month duration. You'll complete comprehensive lessons, quizzes and assignments before submitting your final exam at the end of the course to achieve your certificate. Courses must be completed within the 3 month access period.

SESR, SERP, PPC . . . do you know these terms? In Lesson 1, you'll learn important search engine terminology. We'll discuss the history of search engines and directories, and you'll learn about the differences between the two. Finally, you'll find out about current major players in the search industry.

How do search engines decide which websites to include in search listings? In Lesson 2, you'll learn how search engines analyse websites and create results pages. We'll discuss savvy and not-so-savvy search methods, and you'll learn about common search mistakes that can benefit you.

You want your website to appear at the top of the SERPs . . . but which keywords will people search for to find your site? In Lesson 3, we'll discuss ways to find potential keywords. You'll begin your research with offline methods, and then you'll use online methods to expand your list. And you'll learn how misspellings can actually help you!

You've created a sitewide list of potential keywords, but which ones should you optimize for? In Lesson 4, you'll learn about the all-important presubmission analysis. You'll determine how often Web surfers have searched for certain keywords, and you'll figure out how many other websites are optimised for each of those words. Then, using one simple formula, you'll be able to optimise your site the way the pros do.

It's time to optimise your site! In Lesson 5, you'll learn about HTML tags that you must be intimately familiar with. We'll discuss why page titles and meta tags are important and how you can properly place and construct them. You'll also learn to include keywords in your header, paragraph text, and alt text.

We've talked about attracting people to your site, but how do you keep them interested? In Lesson 6, you'll learn the secrets of creating quality content...legally and for free. Also, you'll find out where to place a primary keyword within a Web page, and you'll use keyword density analysers to determine how often your primary keyword should appear.

Domain names and filenames play a big part in successful search engine optimisation. In Lesson 7, you'll learn how to register domain names that lend themselves to top search engine positions. Similarly, we'll discuss filenames and how they can help you. Finally, you'll learn how to responsibly create optimised landing pages.

People often use deceptive techniques to get search engines to list their sites. In this lesson, we'll examine many of these techniques and discuss why you shouldn't use them. You'll learn about keyword overuse, invisible text, and improper comment tag use. We'll also discuss spamway pages and Web page cloaking scripts—both of which are bad ideas.

You've optimised your Web pages for top search engine placement, so now it's time to let the crawlers know that they exist. In this lesson, you'll learn how to submit your website to search engines! We'll discuss manually submitting your site to individual engines. We'll also explore multiple submission services, and you'll learn to create and submit XML sitemaps.

It's time to track your progress by completing a postsubmission analysis. In Lesson 10, you'll examine the six steps of the SEO cycle. We'll discuss how to find your search engine rankings, and you'll delve into Web server log files and referrer logs. I'll also introduce you to Google Analytics, which can give you vital data—for free—about visitors to your site.

What's your site's PageRank number? And what's the most important external factor in search engine rankings? We'll explore these questions in Lesson 11 as we discuss promoting your site. You'll learn how quality inbound links can help you. And we'll talk about lots of other ways to promote your site, including noncompeting links, newsgroups, bulletin boards, link exchange programs, banner ads, and email signatures.

Believe it or not, promoting your website offline can make a huge difference in your search engine rankings. In this lesson, you'll learn the importance of affiliate programs and word-of-mouth visits. We'll discuss ways of monitoring your offline promotions, plus we'll talk about "link baiting" techniques that are ethical and that work.

Chris Minnick

Chris Minnick has helped hundreds of businesses design or redesign their websites, mobile websites, and mobile apps. As the founder of Minnick Web Services, he has over 18 years of experience working with clients ranging from sole proprietors to F... Read more

Read Chris Minnick's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Online learning is a flexible way to study that fits around your schedule, giving you the freedom to learn at your own pace from anywhere in the world. You'll have 3 months to complete the course and can take the multiple-choice questions and final exam whenever it suits you.

If you need help, you can contact us anytime. You can also join the discussion area where you can interact with other students. The discussion area for each lesson is open for the entire duration of the course.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

We do not offer extensions or transfers for this self-paced course. However, you will have 3 months to complete the course, and if you need to cancel within the first 10 days of enrolment, we offer a money back guarantee.

What people are saying about our courses

Enjoyed the course very much! It was my first exposure to on-line education and I was very impressed with the knowledge I felt able to absorb, and the pacing of the classes. Thanks so much.

Verified Student

Good Course. I have taken a number of internet courses. I enjoyed this one too, perhaps more than some.

Verified Student

Good course! Some of the lessons were quite long, but due to the nature of the material probably necessarily so.

Verified Student

See More Reviews

The Learning Environment

From the moment that you enrol in the Increasing Search Engine (SEO) Positions you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.

Ready to get started?

Enrol Now

Our Values

Learn At Your Own Pace

We believe in personalised learning. That's why we provide all the tools and support you need to succeed at your own pace. With flexible learning, you'll stay motivated and retain more information. Plus, you can balance your studies with work and family commitments to make your dreams a reality.

We Won't Break The Bank

Education should be accessible to anyone who wants to learn. That's why we offer some of the most competitive prices in the industry with payments plans for just $25 per week. Investing in your future is a smart choice and doesn’t have to break the bank.

Industry-Led Courses

There's no better way to learn than from experts with years of experience in your field. That's why each of our 200+ industry-led courses are designed to give you a real-life perspective on your industry. With our expert mentors, you'll learn from people who have a wealth of knowledge and experience, and who are passionate about sharing it with you.

Get The Personal Support You Deserve

At Vibe Learning, we're real people who are dedicated to providing you with personal support every step of the way. Our industry experts are not only professional and knowledgeable but also incredibly passionate about sharing their expertise with you. With their guidance, you'll gain invaluable insights and practical knowledge to help you succeed.

Still looking?

Check out the following courses related to Increasing Search Engine (SEO) Positions:

Marketing Writing for Business

Online Business Marketing

Building Mobile Apps with HTML5

CSS3 and HTML5 Intermediate

Discover more online courses

Increasing Search Engine (SEO) Positions

$599

$389AUD

Save 35%

Teaching Diverse Learners

Now Only

$389

AUD

35% off

$599 AUD

Quick Facts

Delivery Method Online
Professional Certificate
24hrs Suggested Study Time
3 Months Access
Tutor Support
Study On Any Device
5602 Students

Improve your ability to teach diverse learners with real-world examples from elementary, middle, and high school classrooms.

Differentiated instruction (DI) is becoming a mainstay in classrooms across the country as educators are starting to see the ways that the traditional classroom setting limits their ability to reach diverse learners. Join us on this journey through 10 practical DI integration strategies! Count on at least three sample integration lessons on each strategy, and just think of all the ways that you can apply them to improve learning outcomes for your students.

In this course, we'll talk about DI strategies ranging from multiple intelligences (MI) to flexible grouping, cubing, WebQuests, I-Searches, tiering, anchoring activities, and interest centers. Every lesson is packed with real-world examples that will help you put these strategies to use in your own classroom. We'll take a look at integration across different subjects, grade levels, and learning profiles as you gain helpful tips on bringing DI to your classroom.

This course is a must for today's teachers who often have to differentiate quickly, and with a minimum of resources. DI is an excellent launch pad for ramping up your creative classroom, and with the tips in these lessons, you'll be reaching your diverse learners in no time flat.

If you've been wondering how you can introduce differentiated instruction (DI) into your classroom, or even if you're already practicing it, this course is for you. Chock full of practical integration strategies and examples separated by elementary, middle, and high school, this class will give you the how-to so you can power up your creative classroom. In this first lesson, we'll go over what DI is, the different avenues for implementing it in the classroom, and the basics of DI assessment.

Did you know that we're all different kinds of smart? According to researcher and Harvard educator Dr. Howard Gardner, we each excel at learning in eight different ways (with a ninth category up for consideration as we speak). In today's lesson, you'll discover the power of teaching to multiple intelligences in your classroom as you learn tried-and-true techniques to customize your lesson plans.

You may already be adept at providing scaffolding and guided practice in your classroom, but today you'll learn how to ramp it up a notch with some smart tips on integrating and extending this DI strategy. You'll learn the power of tying familiar learning processes to new material as you lead your students from one exciting topic to the next. But the most exciting part will be watching them take ownership of new concepts in ways that complement their learning profiles.

Flexible grouping is likely already a mainstay in your classroom, but this lesson is packed with great integration strategies that will help you extend its power across different grade levels and academic subjects. You'll enjoy this discovery of unique ways to group students based on readiness, natural abilities, and talents.

If you've ever put a computer or book nook in your classroom, you're probably already familiar with interest centers. By grouping students into centers based on topics, subjects, or types of activities, you can focus like-minded learners on specific tasks. This allows you to differentiate across the board, offering unique learning opportunities for all the students in your class. We'll go over all of it in today's lesson.

Do you remember the Rubik's cube? What a fun puzzle that is! In this lesson, you'll explore the power of the cube in your DI classroom. If you're not already familiar with this strategy, cubing is a writing activity that lets students explore topics from six distinct points of view. Whether your cube is wooden, paper, or plastic, you'll have fun tossing it up on the desk and letting students approach learning with new vigor.

While WebQuests have been a powerful classroom tool for some years now, in this lesson, we'll take a look at why they're so useful in the DI classroom. You'll examine the components of successful WebQuests and learn the best ways to find quality ones on the Web. You'll probably find that you're even more Web savvy than you thought you could ever be!

I-Search, you search—let's all search for this DI strategy. An alternative to the traditional research paper, this DI strategy allows students to pick a topic that interests them and do traditional and out in the world research to learn more. The products of I-Searches are always amazing, and in this lesson, you'll see the ways in which your students can have a lot of fun learning more about topics that matter to them.

Today you'll discover another great writing strategy for your DI classroom: RAFTS. If you're not familiar with RAFTS outside of the life-saving type in the ocean, welcome to a fantastic DI strategy that's somewhat similar to cubing. RAFTS is another strategy where students assume different roles to approach reading and writing and then create unique products. You'll have fun exploring this strategy with your writers!

If you have learners at a variety of readiness levels, you'll be glad to learn the particulars of tiering, a DI strategy where you give students paralleled tasks at different levels of complexity. And of course, the levels of complexity all depend on where your students are on the learning curve. Today you'll learn how to employ this strategy with confidence as you find out how to customize assignments at the elementary, middle, and high school levels.

Similar to tiering in that it differentiates by readiness, curriculum compacting is a DI strategy that will help you give different work to your advanced learners so that they aren't bored by average or remedial instruction. You'll find out everything you need to know in today's lesson. If you're a GATE teacher or have GATE students in class, compacting is a must-have in your DI tool kit.

In our final lesson, we'll look at anchoring activities that will help you direct students on further productive activities when they're finished with regular classroom work. You'll learn how to bring these activities alive with a little creativity and a lot of DI. We'll also take a final glance at DI in your classroom, and help you assess reasonable implementation strategies.

Tracey Birch

As an educator who has worked with students as young as four and as old as 12, Tracey Birch started practicing Differentiated Instruction before the term was coined. After completing a master's degree in education, Birch taught in varied school se... Read more

Read Tracey Birch's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

What people are saying about our courses

Great course! I would definitely take another online course from this instructor, she was very helpful and her course was well written! I will be looking to take another course from Tracy!

Verified Student

Great course! Learned a lot of strategies that blended in with things I have done in the past. Instructor was prompt in answering questions. Learned a lot, Thanks.

Verified Student

I absolutely loved this course! It gave me lots of ideas to add to my classroom, as well as ways to increase the effectiveness of things I already do. Tracey's writing style was almost like having an online conversation with a teaching mentor. There were also plenty of links to keep me working for a long time!

Verified Student

See More Reviews

The Learning Environment

From the moment that you enrol in the Teaching Diverse Learners you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.

Ready to get started?

Enrol Now