Travel Photography Digital Photography

Picture of Travel Photography Digital Photography
Quick Facts
  • Delivery Method Online
  • Professional Certificate
  • 24hrs Suggested Study Time
  • 3 Months Access
  • Tutor Support
  • Study On Any Device
  • 1826 Students

Learn the tricks and techniques digital photographers need to capture scenes from around the world and bring them home.

The lure of travel is surpassed only by the inevitable desire to bring home pictures and share your adventures. Since the late 1800s when George Eastman produced the first traveling camera with the slogan, ""You press the button, we do the rest,"" travel and photography have been eternally joined. With the added benefits of digital photography so readily available to consumers today, the field is full of new opportunities and new challenges.

Join us and discover this fascinating world through a photographer's eye. This course will address the special needs and techniques digital photographers need to capture scenes from around the world and bring them home. We'll focus on specific tips for digital photographers, and how to use both traditional techniques as well as those unique to digital equipment.

We'll look at subjects such as wildlife on land and at sea, and how to get the best shots of animals in captivity as well as those in the wild. We'll discuss ways to blend in with nature for this popular area of photography and the best kind of equipment for specialised shooting.

We'll share tips on taking shots for professional use and those to treasure from a family vacation. We'll discuss the situations that require model and property releases, and those that don't. You'll learn how and when it's appropriate to pay people to take their picture and how to make the most of those types of opportunities.

Environmental challenges can put your camera equipment in jeopardy, yet conditions such as freezing temperatures and tropical heat often abound in some of the most beautiful places in the world. This class will address those issues and offer practical solutions that travel easily.

You'll learn more about traveling with digital equipment and what to take and what to leave behind as you venture into the wilderness, onto a cruise ship, up in a helicopter, or over an international border. We'll share various examples from destinations around the world, and expand your knowledge of techniques for shooting digitally and working with the images after you get back.

Courses are delivered to you through expertly executed lessons, online instruction and interaction with like-minded students. Our courses are designed to deliver all of the benefits of studying in a classroom whilst giving you the flexibility to study at a time and place to suit your needs. You can access your classroom 24/7 from any device with an internet connection.

This course has a 3 month duration. You'll complete comprehensive lessons, quizzes and assignments before submitting your final exam at the end of the course to achieve your certificate. Courses must be completed within the 3 month access period.

We'll cover a lot of ground in our first lesson where we'll start with an overview of the equipment you'll need to pack before you head out on the road. We'll look at cameras, lenses, and tripods, as well as other options for stabilization. You'll be ready to go before you know it!

In this lesson, we'll look at a number of different ways to photograph the wilderness. You'll explore ways to carry your equipment, keep it safe from rain, and power it up on a long trip away from home. We'll discuss some of the basic rules of composition and how to put them to good use, as well as focal points and getting the depth of field that best suits your subject

In today's lesson, we'll concentrate on animals and how to capture their essence, whether they're in the wild or protected in cages. We'll look at equipment for zooming in and camera options for the best quality images. It's easy to get up close to a captive animal, but when you're in the wild, you'll need to know how to merge with nature so you can observe natural behavior, so we'll discuss that, too. We'll also go over shooting fast-moving animals like birds in flight, and how to use your camera to its best advantage.

Even under the water, light is the magic that makes the photographic process work. So in this lesson, we'll look how to manage light when you're under and over the water. When you finish this lesson, you'll know how to work with backlighting, reflectors, fill flash, and spot metering. You'll also see how to use lines in an image to set off your subject as you improve your composition.

Sometimes you'll find that there isn't much light when you're traveling and you'll need to know how to accommodate low light and mixed light situations. Today, we'll work with settings on your camera like customized white balance, ISO, and flash options to make sure you get the pictures you want. You'll also see the power of shooting in RAW, and the options available with digital editing. As we finish up this lesson, we'll even explore some options for cave photography, lightning, and fireworks!

Visiting warm climates is a big part of many travel experiences, so in this lesson, you'll see how to protect your equipment from condensation and heat. You'll also see how to work within a rainforest environment. With the added control that manual exposure settings give you, you'll find the Sunny 16 Rule a great help. We'll also take a look at macro work and how to get the best shots of the details wherever you are.

In today's lesson, we'll move from warm climates into winter settings. Snow and ice make great backgrounds for dynamic photos, but they can present some exposure challenges, so we'll discuss how to solve any of those problems. We'll also look at shooting indoors, freezing action, and how to make the most of bad weather. When you finish here, you'll have a good idea of how to photograph star trails and the Northern Lights as well.

Welcome aboard! As we move into today's lesson, you'll investigate the many advantages of cruising and being at sea with your camera. Lighting can be confusing at sea, but with easy solutions to exposure latitude issues, you'll get the shots you want. To finish off the lesson, I'll send you on a photo assignment where you'll document your journey with all the tools at your disposable. Bon voyage!

It's time to rise above everyday sightseeing and shoot from the air. In this lesson, you'll have a chance to learn many techniques for working from a hot air balloon, a helicopter, or an airplane. We'll talk about histograms and blinkies, and how they can help you improve your shots as well as how to use exposure compensation to quickly correct exposure problems. You'll see the importance of perspective from the air and how to shoot through hazy skies.

Big cities are a part of many trips, and you won't want to miss the action! We'll start today's lesson by discussing sightseeing tours, safety precautions, and making the most of your time in the city. You'll also see how to shoot in fog and use various metering options and handheld light meters. Many cities have amusement parks, so we'll spend some time discussing how to put panning, long exposure, and light painting to work to bring home images of all the fun.

As we near the end of our course, you'll see how to make the most of a trip across the border. We'll look at international travel, power concerns, and customs issues so you can make sure you get back and forth across the border easily. You'll also have a chance to explore the mysteries behind model releases and selling your work. And you won't want to leave home without a passport, so we'll spend some time discussing how to take a great passport photo, too!

Welcome home! In our final lesson, it's time to get your images organized so you can share the best of your images with friends and family. We'll conclude with information on cleaning your camera so you're ready to go when the next opportunity arises. You'll find that in six short weeks, you've mastered a wealth of techniques that will change your pictures forever!

Beverly Richards Schulz

Beverly Richards Schulz

Beverly Richards Schulz is a graduate of the New York Institute of Photography and an award-winning photographer. She has been teaching photography for more than 15 years. Since her first class with ed2go in 2000, she has written more than 30 onli... Read more

Read Beverly Richards Schulz's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Online learning is a flexible way to study that fits around your schedule, giving you the freedom to learn at your own pace from anywhere in the world. You'll have 3 months to complete the course and can take the multiple-choice questions and final exam whenever it suits you.

If you need help, you can contact us anytime. You can also join the discussion area where you can interact with other students. The discussion area for each lesson is open for the entire duration of the course.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

We do not offer extensions or transfers for this self-paced course. However, you will have 3 months to complete the course, and if you need to cancel within the first 10 days of enrolment, we offer a money back guarantee.

The Learning Environment

From the moment that you enrol in the Travel Photography Digital Photography you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.

Our Values

Learn At Your Own Pace

We believe in personalised learning. That's why we provide all the tools and support you need to succeed at your own pace. With flexible learning, you'll stay motivated and retain more information. Plus, you can balance your studies with work and family commitments to make your dreams a reality.

We Won't Break The Bank

Education should be accessible to anyone who wants to learn. That's why we offer some of the most competitive prices in the industry with payments plans for just $25 per week. Investing in your future is a smart choice and doesn’t have to break the bank.

Industry-Led Courses

There's no better way to learn than from experts with years of experience in your field. That's why each of our 200+ industry-led courses are designed to give you a real-life perspective on your industry. With our expert mentors, you'll learn from people who have a wealth of knowledge and experience, and who are passionate about sharing it with you.

Get The Personal Support You Deserve

At Vibe Learning, we're real people who are dedicated to providing you with personal support every step of the way. Our industry experts are not only professional and knowledgeable but also incredibly passionate about sharing their expertise with you. With their guidance, you'll gain invaluable insights and practical knowledge to help you succeed.

Still looking?

Check out the following courses related to Travel Photography Digital Photography:

Medical Terminology Fundamentals Online Course | Vibe Learning
 

Medical Terminology Fundamentals

Picture of Medical Terminology Fundamentals
Now Only
$389
AUD
35% off
$599 AUD
Quick Facts
  • Delivery Method Online
  • Professional Certificate
  • 24hrs Suggested Study Time
  • 3 Months Access
  • Tutor Support
  • Study On Any Device
  • 57471 Students

Prepare for a career in the health services industry by learning medical terminology in a memorable and enjoyable fashion.

This course teaches medical terminology from an anatomical approach. Root terms are divided by each body system. The origin, a combined form, and an example of non-medical everyday usage is provided for each root term. Word Associations are provided as a learning tool. Unusual and interesting information is provided in regards to each term. Root terms are combined with prefixes and suffixes as your learning will culminate in the interpretation of several paragraphs of medical notes.

Courses are delivered to you through expertly executed lessons, online instruction and interaction with like-minded students. Our courses are designed to deliver all of the benefits of studying in a classroom whilst giving you the flexibility to study at a time and place to suit your needs. You can access your classroom 24/7 from any device with an internet connection.

This course has a 3 month duration. You'll complete comprehensive lessons, quizzes and assignments before submitting your final exam at the end of the course to achieve your certificate. Courses must be completed within the 3 month access period.

Welcome to the first lesson of medical terminology! We'll begin the course by exploring root terms, which represent the main meaning of a combined medical term. A combined medical term consists of a root, a prefix, and/or a suffix. As we progress through each lesson of this course, you'll see that we proceed by "body system," and in this first lesson, we'll go over root terms that are associated with the musculoskeletal system, so we'll be talking a lot about the muscles, bones, joints, and tendons of the body in this lesson.

In today's lesson, you'll learn a variety of terminology relating to the integumentary and digestive systems. The integumentary system includes the skin, connective tissues, and some loosely associated structures such as nails and teeth. When we discuss the digestive system, you'll learn medical terminology relating to the digestive tract from the mouth, to the pharynx, to the esophagus, and so on, all the way out to the exterior of the body.

In this lesson, we'll go over terminology related to the cardiovascular and respiratory systems. The cardiovascular system includes the heart, arteries, veins, and blood, while the respiratory system includes the lungs and assorted chest structures.

Today's topic areas are the urinary and reproductive systems. When we go over the urinary system, you'll learn terminology related to the kidneys, bladder, urine, and even some chemistry terms. When we go over the reproductive system, you'll learn root terms that refer to both male and female anatomical structures.

In this lesson, we'll finish up our discussion about root terms. You'll learn root terms that are associated with the neurosensory system, including nerves, the eyes, ears, brain, and spinal cord. Then we'll begin doing something a little different—at the end of the lesson, we'll do a little review session to help you remember all of the root terms that you've learned up to this point.

In today's lesson, you'll learn about prefixes and suffixes that are common in medicine and start with the letters A through H. Starting today, we won't be going through the word associations that we did in previous lessons. By now, you'll find that you can recognize many of these terms as they're used in our normal, everyday language.

In this lesson, we'll continue to progress through the prefixes and suffixes commonly used in medical terminology. Our objective for today is to identify the common medical prefixes and suffixes that begin with the letters I through O.

Today, we'll complete our tour through the alphabetical listings of the most common prefixes and suffixes used in medical terminology by focusing on prefixes and suffixes that begin with the letters P through Z. You'll find that there are many more terms that medical professionals use less often, and you'll even discover that sometimes a root that you already know is used as a prefix or suffix.

In previous lessons, you learned about common prefixes and suffixes. In today's lesson, we'll study specific prefixes and suffixes that pertain to color. Color is used quite a bit in the medical field because it helps everyone to describe various signs and symptoms. In this lesson, we'll also go over medical abbreviations that are specific to the various occupations and titles of the medical industry. Your assignment in this lesson will change a little as your research becomes a bit more challenging.

The medical community uses an abundance of abbreviations. Some medical facilities don't allow them, but you should still learn the meanings of the most common abbreviations so you'll know them when you see them. For this lesson, we'll study the abbreviations that start with the letters A through R. Your assignment for this lesson will be a bit different—you're going to find words in a medical note that you can replace with the abbreviations that you learned in the lesson.

In this lesson, we'll finish our study of medical abbreviations as we explore the abbreviations that begin with letters S through Z. We'll also go over specific abbreviations that refer to hospital areas, laboratory tests, chemistries, and medical symbols. In today's assignment, it's up to you to find the abbreviations that correctly relate to each sentence in a medical note.

Here in our final lesson, it's time to put everything you've learned together. We'll look at our roots, prefixes, and suffixes, and see how they create combined medical terms from body system to body system. You'll also learn some directional terms that are commonly used in medicine. You'll find that your assignment for this lesson provides you the opportunity to decipher a complete medical note.

Douglas Best

Douglas Best

Douglas Best first began working as a field medical instructor in the US Army at Fort Sam Houston, Texas in 1980. He has worked as a nurse in such medical specialty areas as Pediatrics, Newborn Intensive Care, Home Health, adult cardiac, surgical ... Read more

Read Douglas Best's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Online learning is a flexible way to study that fits around your schedule, giving you the freedom to learn at your own pace from anywhere in the world. You'll have 3 months to complete the course and can take the multiple-choice questions and final exam whenever it suits you.

If you need help, you can contact us anytime. You can also join the discussion area where you can interact with other students. The discussion area for each lesson is open for the entire duration of the course.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

We do not offer extensions or transfers for this self-paced course. However, you will have 3 months to complete the course, and if you need to cancel within the first 10 days of enrolment, we offer a money back guarantee.

The Learning Environment

From the moment that you enrol in the Medical Terminology Fundamentals you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.

Ready to get started?

Enrol Now

Our Values

Learn At Your Own Pace

We believe in personalised learning. That's why we provide all the tools and support you need to succeed at your own pace. With flexible learning, you'll stay motivated and retain more information. Plus, you can balance your studies with work and family commitments to make your dreams a reality.

We Won't Break The Bank

Education should be accessible to anyone who wants to learn. That's why we offer some of the most competitive prices in the industry with payments plans for just $25 per week. Investing in your future is a smart choice and doesn’t have to break the bank.

Industry-Led Courses

There's no better way to learn than from experts with years of experience in your field. That's why each of our 200+ industry-led courses are designed to give you a real-life perspective on your industry. With our expert mentors, you'll learn from people who have a wealth of knowledge and experience, and who are passionate about sharing it with you.

Get The Personal Support You Deserve

At Vibe Learning, we're real people who are dedicated to providing you with personal support every step of the way. Our industry experts are not only professional and knowledgeable but also incredibly passionate about sharing their expertise with you. With their guidance, you'll gain invaluable insights and practical knowledge to help you succeed.

Still looking?

Check out the following courses related to Medical Terminology Fundamentals:

Twelve Steps to a Successful Job Search Online Course | Vibe Learning
 

Twelve Steps to a Successful Job Search

Picture of Twelve Steps to a Successful Job Search
Now Only
$389
AUD
35% off
$599 AUD
Quick Facts
  • Delivery Method Online
  • Professional Certificate
  • 24hrs Suggested Study Time
  • 3 Months Access
  • Tutor Support
  • Study On Any Device
  • 3072 Students

World-renowned author and career advisor shows you how to get the job you want quickly and easily and in any economy.

Get the job you want quickly and easily and in any economy. In this course, a world-renowned author and career advisor will help you identify the job that is best for your needs. You'll then be given complete step-by-step instructions on how to get that job, regardless of your level of expertise or state of the economy. You will learn how to build rapport with any interviewer, both verbally and non-verbally, while mastering the six phases of a successful job interview. This motivational course will increase your confidence, help you feel great about yourself, and provide you with the foundation you need to get the job you want.

Courses are delivered to you through expertly executed lessons, online instruction and interaction with like-minded students. Our courses are designed to deliver all of the benefits of studying in a classroom whilst giving you the flexibility to study at a time and place to suit your needs. You can access your classroom 24/7 from any device with an internet connection.

This course has a 3 month duration. You'll complete comprehensive lessons, quizzes and assignments before submitting your final exam at the end of the course to achieve your certificate. Courses must be completed within the 3 month access period.

Lost your job or frustrated in your existing occupation? A job search can be challenging and a real blow to your psyche. Due to the economy or the uniqueness of the opportunity you want, looking for a job can be difficult and emotionally draining. But don't let circumstances get you down. If you're down in the dumps and not feeling confident, you'll convey that energy in your interviews. In our first lesson, you'll learn how to develop and maintain a positive and winning attitude throughout your job hunt so you can be prepared for any challenges ahead.

One of the best ways to build a solid foundation for your job search is to identify your core strengths and competencies. In today's lesson, you'll learn how to identify those aspects of your personality and experience that will differentiate you from your competition and give you a winning edge throughout your job search.

Would you ever go on vacation by just jumping in a car and driving without knowing where you're going? Most likely not, but that's how many people approach their job search. Before you can get a job, you first have to decide what job you really want. Many job-hunters say, <em>I just want any job</em>. That attitude won't cut it in today's economy. If you don't know what you want, how are you going to get it? In this lesson, I'll guide you through step-by-step exercises that will help you define the job you really want.

Advertising is one way companies promote their products. When job hunting, you are the product, so you'll need a solid message. Your advertising materials will be your cover letters and resumes. In this lesson, we'll look at how to create a winning message so companies want to interview you. We'll also explore scores of sample resumes and cover letters.

Jobs rarely show up and fall in your lap. Sometimes you have to go out there and create your own opportunities. In today's lesson, we'll talk about where and how you can network to find the best job opportunities for you.

In today's economy, companies aren't hiring like they used to. Sometimes you have to convince a company to create a position that might not currently exist. In this lesson, we'll look at ways you can demonstrate the value you can add to a company, and how to develop a message that can make companies want to create a position for you.

There are many ways to find job opportunities. But just finding the opportunity isn't enough. You have to convince the hiring manager that you should be considered. This lesson will show you how to sell yourself so companies want to grant you an interview.

Once you've secured the job interview, your work has just begun. Now you have to be prepared to shine during your interview so managers want to hire you. In today's lesson, we'll talk about how to practice and prepare for any job interview. We'll also look at over 50 of the interview questions that are asked most often so you can practice and prepare your responses.

Knowing what interviewers want is one of the keys to winning the interview. In this lesson, we'll identify the top qualities and characteristics that interviewers look for in ideal job candidates.

You can prepare all you want for the interview, but the ultimate test is the interview itself. The interview is what ultimately makes or breaks your chances of winning the job. In today's lesson, we'll break the interview down into three phases and learn how to master the skills of communication and personal selling so managers can't wait to hire you.

The job-hunting process doesn't end with the interview itself. To really make yourself stand out from the crowd, you'll need to have solid follow-up after the interview. In this lesson, you'll learn the proper way to maintain communication after your interview so you can secure the job offer.

If you've followed the first 11 lessons, hopefully, you'll be flooded with job offers. Once you get these offers, what should you do? In this lesson, we'll discuss the ins and outs of accepting, rejecting, and negotiating job offers so that you can be delighted with your eventual outcome—landing the job you want at a salary you desire!

Todd Bermont

Todd Bermont

Todd Bermont is a world-renowned job-hunting expert, author and speaker, known for inspiring audiences across the globe and helping people find their ideal job. As a top-level manager, for a Fortune 1000 company, Mr. Bermont interviewed, hired, tr... Read more

Read Todd Bermont's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Online learning is a flexible way to study that fits around your schedule, giving you the freedom to learn at your own pace from anywhere in the world. You'll have 3 months to complete the course and can take the multiple-choice questions and final exam whenever it suits you.

If you need help, you can contact us anytime. You can also join the discussion area where you can interact with other students. The discussion area for each lesson is open for the entire duration of the course.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

We do not offer extensions or transfers for this self-paced course. However, you will have 3 months to complete the course, and if you need to cancel within the first 10 days of enrolment, we offer a money back guarantee.

The Learning Environment

From the moment that you enrol in the Twelve Steps to a Successful Job Search you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.

Ready to get started?

Enrol Now

Our Values

Learn At Your Own Pace

We believe in personalised learning. That's why we provide all the tools and support you need to succeed at your own pace. With flexible learning, you'll stay motivated and retain more information. Plus, you can balance your studies with work and family commitments to make your dreams a reality.

We Won't Break The Bank

Education should be accessible to anyone who wants to learn. That's why we offer some of the most competitive prices in the industry with payments plans for just $25 per week. Investing in your future is a smart choice and doesn’t have to break the bank.

Industry-Led Courses

There's no better way to learn than from experts with years of experience in your field. That's why each of our 200+ industry-led courses are designed to give you a real-life perspective on your industry. With our expert mentors, you'll learn from people who have a wealth of knowledge and experience, and who are passionate about sharing it with you.

Get The Personal Support You Deserve

At Vibe Learning, we're real people who are dedicated to providing you with personal support every step of the way. Our industry experts are not only professional and knowledgeable but also incredibly passionate about sharing their expertise with you. With their guidance, you'll gain invaluable insights and practical knowledge to help you succeed.

Social Media for Business Online Course | Vibe Learning
 

Social Media for Business

Picture of Social Media for Business
Now Only
$389
AUD
35% off
$599 AUD
Quick Facts
  • Delivery Method Online
  • Professional Certificate
  • 24hrs Suggested Study Time
  • 3 Months Access
  • Tutor Support
  • Study On Any Device
  • 1537 Students

Learn how to use the five most popular social media platform's; facebook, Twitter, LinkedIn, Pinterest, and Google+;to grow and promote your business.

One of the biggest challenges for most business owners is to find a continuous supply of new customers. Over the past decade, some have differentiated themselves by leveraging the Internet and social media to do just that. Whether you consider yourself a social media novice or a seasoned veteran, this course will give you a solid foundation and thorough understanding of what social media is and how you can use it to grow your business.

As you progress through the course, you'll master a simple process for making social media work for you. You'll learn about the five most popular social media platforms—Facebook, Twitter, LinkedIn, Pinterest, and Google+—and study secrets for using them to promote your business. You'll also see how you can build a social media team and automate your social media activities so that you can leverage the power of social media without adding another full-time job to your plate. And finally, you'll gain techniques for measuring and tracking your social media success.

In today's fast-paced and globally connected environment, social media is a game changer for businesses and business owners who use this powerful medium in the right way. So whether you're looking for a new way to market your business or simply hoping to gain a better understanding about the excitement that surrounds social media, this course will empower you.

Courses are delivered to you through expertly executed lessons, online instruction and interaction with like-minded students. Our courses are designed to deliver all of the benefits of studying in a classroom whilst giving you the flexibility to study at a time and place to suit your needs. You can access your classroom 24/7 from any device with an internet connection.

This course has a 3 month duration. You'll complete comprehensive lessons, quizzes and assignments before submitting your final exam at the end of the course to achieve your certificate. Courses must be completed within the 3 month access period.

In this lesson, we're going to build the foundation you need to use social media to grow your business. You'll discover the definition of social media, learn about its characteristics, and see what it can do for your business. Then you'll explore the various types of social media and focus in on the ones that offer the greatest benefits. We'll examine the right way to use social media to develop relationships and drive new leads into your business, and explore a step-by-step process for ensuring that social media works for you.

Today, you'll see how you can build a strategy for using social media to grow your business. First, you'll discover what a strategy is and why it's important to have one for your social media efforts. Then you'll gain an understanding of the critical elements of any social media strategy. Finally, we'll examine the steps needed to plan, build, and execute a social media strategy that's customized for your business and that will help you to expand awareness, gain more clients, and increase your sales.

This lesson demonstrates how to develop a social media organization that will help you be as effective as possible. First, you'll see how to choose from among the various platforms to select the ones that will serve your business best. Then we'll explore how to build a simple social media organization diagram to document and guide your social tactics. Finally, we'll examine how you can transform your simple diagram into a more detailed electronic file and add elements as your business grows.

In this lesson, you'll learn how to produce social media content that engages your followers and entices them to comment. First, we'll examine the different types of social media content you should consider producing. Next, you'll gain an understanding of how to write content that's optimized for distribution on social media platforms and to do so without it becoming a full-time job. Finally, we'll examine various ways that you can store, manage, search, and retrieve the social media content that you produce.

Facebook is one of the most popular social networking sites. In this lesson, you'll learn how you can use Facebook to effectively market and grow your business. First, you'll get an overview of how Facebook works, and you'll take a tour of a Facebook business page. Next, we'll walk through how to create a Facebook account and set up a page for your business, and we'll explore the features you can use to engage, interact, and grow a base of followers. Finally, we'll examine several advanced strategies that you can use to gain awareness and exposure for your business.

In this lesson, you'll learn how you can use Twitter to effectively market and grow your business. First, we'll provide an overview of what Twitter is, the basic pieces and terms that you need to know, and how it all works so that you can engage, interact, and grow a base of followers. After that, we're going to walk you through the steps that are required to create a Twitter account and to brand it for your business. Finally, we'll examine several advanced strategies that you can use to gain awareness and exposure for your business.

In this lesson, you'll learn how you can use LinkedIn to make connections, expand your personal network, and use the power of the platform to market and grow your business. First, we're going to introduce you to LinkedIn and outline the things that make this platform different from the other ones that we've investigated. We'll then outline the steps to create your own account and show you how to optimize your LinkedIn profile page. Finally, we'll explore a handful of advanced strategies that you can use to gain awareness and exposure for your business.

In this lesson, you'll learn how you can use Pinterest to share information and connect with others who are interested in your products and services. First, we're going to explore what Pinterest is and how it compares to some of the other social media platforms that we've examined so far. Next, we'll show you how to create your Pinterest account and outline some basic ways that you can use it to grow your business. Finally, we'll identify and explore a handful of strategies that you can use to gain additional awareness and exposure for your business.

In this lesson, you'll learn how you can use Google+ to effectively market and grow your business. First, we'll walk through an overview of the social media platform, highlight how it differs from others we've explored, and take a tour of its features. After that, you'll see how to create a personal account and to set up a page for your business. Finally, we'll examine several strategies that you can use to leverage Google+ to engage and interact and grow a base of followers for your business.

In this lesson, you'll learn about social media automation. First, we're going to investigate what it means to automate your social media activities and outline the various ways you can do so. Next, we'll peek at the pros and cons and identify the most common pitfalls of using automation. And finally, we'll introduce the most popular free and paid automation tools that you can put to immediate use.

In this lesson, you'll learn to minimize the time you spend on social media activities through delegation. First, we'll investigate the types of tasks you can delegate and examine some common pitfalls to avoid. Next, we'll explore the process for assigning tasks to team members and, if needed, hiring a part-time or full-time social media manager. Finally, you'll gain some strategies for centralizing your social media information and get a preview of some software solutions for integrating your social media team's efforts.

How do you know if what you're doing is working? In this lesson, you'll learn about tracking, monitoring, measuring and improving your social media activities. First, we're going to investigate the most common types of metrics you'll find in social media. Next, we'll outline the basic metrics and a simple approach that you can use to track how well social media is working for you. And finally, you'll browse some popular third-party tools that can take your analysis to another level.

Brad Semp

Brad Semp

Brad Semp, Ph.D., is Director of Sales and Marketing at a global corporation, a life-long entrepreneur, and a former professor of Bachelors and Masters of Science courses in Internet Marketing. Dr. Brad is active on social media platforms to engag... Read more

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Frequently Asked Questions

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You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Online learning is a flexible way to study that fits around your schedule, giving you the freedom to learn at your own pace from anywhere in the world. You'll have 3 months to complete the course and can take the multiple-choice questions and final exam whenever it suits you.

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We do not offer extensions or transfers for this self-paced course. However, you will have 3 months to complete the course, and if you need to cancel within the first 10 days of enrolment, we offer a money back guarantee.

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