Marketing for Nonprofit

Now Only

$389

AUD

35% off

$599 AUD

Quick Facts

Delivery Method Online
Professional Certificate
24hrs Suggested Study Time
3 Months Access
Tutor Support
Study On Any Device
2429 Students

Further the ideals and goals of your nonprofit by learning to compete more effectively for members, media attention, donors, clients, and volunteers.

Under pressure to increase membership, expand program value, attract media, entice donors, and develop volunteers, all while keeping an eye on the bottom line?

In the face of stiff competition, more worthwhile causes, more regulations, more watchdog agencies, and fewer funding opportunities, you need to work smarter—not longer.

This course will show you how to use powerful marketing techniques to compete more effectively for customers, donors, members, and volunteers. You'll also learn how to persuade the media to communicate your organisation's message and further its ideals and goals.

Instructor Linda Kissam draws on her extensive nonprofit experience to share effective, practical, and easy-to-implement strategies that you can put to immediate use. Before you know it, you'll be ready to improve your market share by learning to evaluate and implement effective promotions, advertising campaigns, and communication techniques.

If your organisation relies on a diverse mix of fees, events, and/or contributions for support, you're sure to find this information-packed course indispensible.

Courses are delivered to you through expertly executed lessons, online instruction and interaction with like-minded students. Our courses are designed to deliver all of the benefits of studying in a classroom whilst giving you the flexibility to study at a time and place to suit your needs. You can access your classroom 24/7 from any device with an internet connection.

This course has a 3 month duration. You'll complete comprehensive lessons, quizzes and assignments before submitting your final exam at the end of the course to achieve your certificate. Courses must be completed within the 3 month access period.

In our first lesson, you'll learn the basics of marketing and the common terminology used in the marketing field. This will all be important to you because it will help you understand the role that marketing plays in your nonprofit organization and the benefits it can bring to those you serve.

In today's lesson, we'll explore how and why nonprofit marketing succeeds. You'll learn to tie benefits to features to create a winning marketing program for your organization. I'll show you how to set marketing goals and objectives—no more guessing for you! You'll also learn how to think big, imagine great things, and understand how to measure your success. By the end of this lesson, you'll think like a professional marketer, ready to take on any challenge.

Four marketing techniques work great in helping nonprofits find their niche, and they're all virtually free! We'll go over all four of them in today's lesson. You'll also learn how to differentiate your nonprofit from others and you'll come to understand what targeting clients, positioning, and branding can do for your organization. I'll show you how to apply these marketing tools to help your organization stand out, creating a platform where your organization can proudly show its stuff!

In today's lesson, you'll learn how to conduct a marketing audit using the six P's: Product, Publics, Price, Place, Production, and Promotion. A marketing audit is a reality test. You'll assess in detail what it will take to achieve your agency's marketing goals, and how your existing programs are serving your organization. I'll show you why it's best to see that what you thought was pure genius, really is pure genius—or not. Armed with this information, you'll be ready to begin developing your actual marketing plan.

Successful nonprofits either intuitively or implicitly have a strategy. And they'll use it for one purpose only: To help the nonprofit do a better job of getting to where it wants to go. In this lesson, we're going to look at different types of strategies that help nonprofits focus their resources and energy to meet their goals and objectives. This is a powerful lesson that creates another practical and informative management tool for your marketing efforts.

Once the word is out that your agency has money to advertise, you become fair game for every ad salesperson out there. Considering the money you invest in advertising isn't your own and you have to justify your expenses, it's prudent to know something about what works best and why. This lesson provides timely information that will empower you to make wise advertising choices on behalf of your nonprofit.

There's so much to learn about marketing and advertising on the Internet that I could write a whole class on it. In this lesson, I'll provide you with an introduction to this fascinating subject, and I'll give you three specific tools for your advertising toolbox: Web site design, Web site ads, and event support. With just these three tools, you can build an Internet strategy that is second to none.

In today's lesson, we'll take a close look at who your volunteers are, what those volunteers bring to the workplace, and how to maximize their contributions to your marketing efforts.

Today, we'll look at three different ways to get your message across to the public: PR, media outreach, and publicity. Each is unique in its own way, but they all blend harmoniously in the end to bring forth a brilliant program that will get your nonprofit noticed!

Marketing professionals understand the importance of marketing plans. But not everyone in your nonprofit is a marketing professional, nor does everyone always think like a marketing professional. To some, writing a marketing plan is a waste of time. In this lesson, you'll understand not only why your nonprofit needs a marketing plan, but also how to put a small and a large one together on your own.

In today's lesson, we'll follow a series of steps that will lead you through the promotion planning process. We look at image, message, promotion, and implementation. We've been building up to this lesson for five weeks. Here's where you'll put everything together and learn to promote the most important thing on your mind—your nonprofit.

Your board and membership have expectations for what your marketing program should be doing and what constitutes success. But these don't always coincide with how marketing really works and what role it actually plays in promoting your agency. These disconnects can spell trouble, often raising doubts about how well either side is tuned in to the realities of how an effective marketing program actually works. In our final lesson, we'll look at the last piece of the marketing puzzle: How to evaluate your marketing program. We'll look at why you need to evaluate your program and how to do it.

Linda Kissam

Linda Kissam is an eighteen-year veteran in the nonprofit management field. She has managed both 501 (c)(3) and 501 (c)(6) organisations and currently owns her own consulting company. She has taught both in the public and private sectors. A season... Read more

Read Linda Kissam's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Online learning is a flexible way to study that fits around your schedule, giving you the freedom to learn at your own pace from anywhere in the world. You'll have 3 months to complete the course and can take the multiple-choice questions and final exam whenever it suits you.

If you need help, you can contact us anytime. You can also join the discussion area where you can interact with other students. The discussion area for each lesson is open for the entire duration of the course.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

We do not offer extensions or transfers for this self-paced course. However, you will have 3 months to complete the course, and if you need to cancel within the first 10 days of enrolment, we offer a money back guarantee.

What people are saying about our courses

Thanks for the great class. You will be happy to know that I have already started applying information from this class to our organization. The information about putting together a brochure was very timely for me. We also are setting goals and reviewing our positioning. I learned a lot and printed the material for future use.

Verified Student

If anyone says that the learning experience can't be "fun", I strongly recommend that they take a course with Linda Kissam. Material coverage was excellent, presentation was in an easily understood language and just all around fantastic.

Verified Student

I have learned so much from your lessons. I think the most important thing I learned was I cannot and should not create the marketing plan alone. So my first step will be to organize a Marketing Committee to create the marketing plan we need to move our organization forward. Your step by step lessons will be so helpful in making this Committee successful. I can't wait to get started. Thank you!

Verified Student

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The Learning Environment

From the moment that you enrol in the Marketing for Nonprofit you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.

Ready to get started?

Enrol Now

Our Values

Learn At Your Own Pace

We believe in personalised learning. That's why we provide all the tools and support you need to succeed at your own pace. With flexible learning, you'll stay motivated and retain more information. Plus, you can balance your studies with work and family commitments to make your dreams a reality.

We Won't Break The Bank

Education should be accessible to anyone who wants to learn. That's why we offer some of the most competitive prices in the industry with payments plans for just $25 per week. Investing in your future is a smart choice and doesn’t have to break the bank.

Industry-Led Courses

There's no better way to learn than from experts with years of experience in your field. That's why each of our 200+ industry-led courses are designed to give you a real-life perspective on your industry. With our expert mentors, you'll learn from people who have a wealth of knowledge and experience, and who are passionate about sharing it with you.

Get The Personal Support You Deserve

At Vibe Learning, we're real people who are dedicated to providing you with personal support every step of the way. Our industry experts are not only professional and knowledgeable but also incredibly passionate about sharing their expertise with you. With their guidance, you'll gain invaluable insights and practical knowledge to help you succeed.

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Marketing for Nonprofit

$599

$389AUD

Save 35%

Start Your Own Edible Garden

Now Only

$389

AUD

35% off

$599 AUD

Quick Facts

Delivery Method Online
Professional Certificate
24hrs Suggested Study Time
3 Months Access
Tutor Support
Study On Any Device
1364 Students

Learn how to grow delicious, nutritious fruit and vegetables in your own backyard.

Grow delicious, nutritious fruit and vegetables in your own backyard! In this course, you'll learn how to give your garden a healthy start and keep it growing strong all season.

You'll begin by figuring out which type of garden is right for you. Not everyone has the same amount of time, space, or sunshine, so the first step to a great harvest is selecting the right crops. You'll explore climate considerations, learn how to read a zone hardiness map, and find out how to spot a micro-climate in your yard.

After that, you'll discover how to properly prepare a garden bed so your crops have the best opportunity to thrive. Since healthy soil is the key to a great garden, you'll see how to identify problems in pH and drainage and fix them. You'll even learn to understand fertilizers and make compost!

Along the way, you'll delve into the variety of crops you can select: leafy greens, root vegetables, fruit, herbs, and more. Each type of crop has specific needs, so you'll get tips on starting seeds, transplanting, pruning, and using container gardens and support structures. In addition, you'll learn what to watch out for so you can spot pests and diseases before they destroy your bounty. And you'll take the guesswork out of watering your garden as you explore a variety of irrigation options.

Whether you want to provide your family with nutritious food, save money, get some exercise, or just be more self-sufficient, this course will give you the skills and knowledge you need to be on your way to a successful harvest.

In this first lesson, we'll begin by discussing the many great benefits of growing your own food. You’ll discover why food from your garden is likely to have more nutrients than the food you can purchase from the grocery store, and we'll talk about ways to keep your costs down and options for designing your garden beds. By the end of this lesson, you'll be prepped and ready to begin planning your own edible garden!

Not sure what you want to plant in your garden? That's good! Because there are lots of practical considerations that you should be aware of before you make that decision. Considerations such as personal taste, time, space, and the local climate will all impact your plant selection. Today, we'll discuss what you need to think about before planning your garden, and you'll start to learn the basics about climate zones and the types of plants that grow well in your area.

In this lesson, we'll look at strategies to keep your garden looking as good as it tastes! We'll begin by considering layout, style, flowers, and all of the little extras that make your garden unique. Then, you'll learn how to prepare your containers, raised beds, and in-ground gardens. We'll walk through the steps of placing, measuring, and building your garden to give your plants a healthy place to grow and thrive. We'll look at some time-saving tips and discuss when you should begin preparation and what method might be best for your garden.

A whole lesson devoted to soil! Don't worry—this is actually much more interesting than it sounds. And what you learn today will prepare you to create the perfect foundation for your edible garden. We're examining soil up front, because you'll need to have a good understanding of your garden soil before you begin planting the delicious crops we'll discuss in the upcoming lessons. Today, we'll discuss your unique soil type. You'll find out about the drainage, pH, and nutrients in your soil. And you'll learn about soil amendments to create healthy soil that will nourish your garden.

Leafy greens are easy to grow, but they can get bitter if you aren't careful. In this lesson, you'll learn how to keep your leafy greens healthy and delicious. We'll start with an introduction to some of the varieties you can find and the benefits of each. Then, we'll look at important topics that affect your leafy greens, like bolting and slugs. Finally, you'll learn a technique to extend your growing season that can be applied to lots of vegetables, not just greens—starting your seeds indoors!

In today's lesson, we'll discover the vegetables that lie beneath the soil. We'll explore different types of these special veggies, including carrots, potatoes, and beets. You'll learn how to grow and harvest your crops. And finally, we'll discuss how to make the perfect seed bed for your root vegetables to flourish.

<p>In this lesson, we're going to take your garden up into the air by exploring vine and bush vegetables. You'll learn about lots of great edible options for adding height to your garden, including beans, peas, and tomatoes. We'll discuss important information about heirlooms and hybrids, as well as pests and diseases. Then, we'll explore the many ways that you can support your vertical vines as they grow <i>up</i>!</p>

Today's lesson will satisfy your sweet tooth as you learn about growing fruits and berries. We'll discuss some of your options like apples, grapes, and blueberries. Then, we'll cover the specifics of planting, pollination, and pests. And you'll also learn about the importance of pruning and how to make a proper cut.

Today's lesson is all about herbs. You'll learn some specifics about herbs, like which ones are invasive and which ones need extra-deep containers to grow well. Then, we'll explore ways to harvest your herbs and still keep them producing. Finally, we'll go more in depth about how to grow crops indoors so you won't have to leave your kitchen to collect your harvest!

Watering has the potential to be one of the most time-consuming parts of caring for your garden. And it's often the part that beginning gardeners skimp on or overdo, resulting in a less-than-desirable crop. In this lesson, you'll learn about the various irrigation methods for different types of gardens, and we'll discuss the best approach for your edible garden.

Today, we're going to talk about ways to use your excess bounty so that it doesn't go to waste. You'll learn how to collect seeds from your crops, which seeds you should collect, and what to expect when you grow them next year. We'll also discuss ways to preserve the rest of your harvest through freezing, drying, canning, and pickling so that you can enjoy your surplus later.

Congratulations! You've grown a delicious, nutritious garden, and now it's time to put the garden down for the season. In this lesson, we'll discuss how to make sure your garden is properly prepared for the winter and how to get a head start for the spring. You'll also learn how to care for your tools so that your investment will last for many years.

Katie Powell-Lee

Katie Powell-Lee received a Masters of Landscape Architecture from the Harvard Graduate School of Design and a Bachelor of Arts from the University of Michigan. She has worked as a landscape designer for a range of projects from community parks in... Read more

Read Katie Powell-Lee's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

What people are saying about our courses

This was a great course. I learned so much and the resources were excellent. I am sure I will use this information for my next garden. Thanks so much! Starting a journal on gardening is so useful, I would have never thought of writing a journal. The practice of journaling can lead to an article on my blog/web site. Let me know if there is a part two. I highly recommend this class. Thanks!

Verified Student

Katie was a wonderful instructor--very knowledgeable and helpful. It was a great course for a beginner gardener--not an overwhelming amount of material, but enough to get started and feel confident that you'll be harvesting your own food in no time!

Verified Student

The lessons were easy to understand and informative. I also liked all the different resources that were made available to the students. I feel the instructor did a great job. Thank you!

Verified Student

See More Reviews

The Learning Environment

From the moment that you enrol in the Start Your Own Edible Garden you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.

Ready to get started?

Enrol Now