Marketing for Nonprofit

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$389

AUD

35% off

$599 AUD

Quick Facts

Delivery Method Online
Professional Certificate
24hrs Suggested Study Time
3 Months Access
Tutor Support
Study On Any Device
2429 Students

Further the ideals and goals of your nonprofit by learning to compete more effectively for members, media attention, donors, clients, and volunteers.

Under pressure to increase membership, expand program value, attract media, entice donors, and develop volunteers, all while keeping an eye on the bottom line?

In the face of stiff competition, more worthwhile causes, more regulations, more watchdog agencies, and fewer funding opportunities, you need to work smarter—not longer.

This course will show you how to use powerful marketing techniques to compete more effectively for customers, donors, members, and volunteers. You'll also learn how to persuade the media to communicate your organisation's message and further its ideals and goals.

Instructor Linda Kissam draws on her extensive nonprofit experience to share effective, practical, and easy-to-implement strategies that you can put to immediate use. Before you know it, you'll be ready to improve your market share by learning to evaluate and implement effective promotions, advertising campaigns, and communication techniques.

If your organisation relies on a diverse mix of fees, events, and/or contributions for support, you're sure to find this information-packed course indispensible.

Courses are delivered to you through expertly executed lessons, online instruction and interaction with like-minded students. Our courses are designed to deliver all of the benefits of studying in a classroom whilst giving you the flexibility to study at a time and place to suit your needs. You can access your classroom 24/7 from any device with an internet connection.

This course has a 3 month duration. You'll complete comprehensive lessons, quizzes and assignments before submitting your final exam at the end of the course to achieve your certificate. Courses must be completed within the 3 month access period.

In our first lesson, you'll learn the basics of marketing and the common terminology used in the marketing field. This will all be important to you because it will help you understand the role that marketing plays in your nonprofit organization and the benefits it can bring to those you serve.

In today's lesson, we'll explore how and why nonprofit marketing succeeds. You'll learn to tie benefits to features to create a winning marketing program for your organization. I'll show you how to set marketing goals and objectives—no more guessing for you! You'll also learn how to think big, imagine great things, and understand how to measure your success. By the end of this lesson, you'll think like a professional marketer, ready to take on any challenge.

Four marketing techniques work great in helping nonprofits find their niche, and they're all virtually free! We'll go over all four of them in today's lesson. You'll also learn how to differentiate your nonprofit from others and you'll come to understand what targeting clients, positioning, and branding can do for your organization. I'll show you how to apply these marketing tools to help your organization stand out, creating a platform where your organization can proudly show its stuff!

In today's lesson, you'll learn how to conduct a marketing audit using the six P's: Product, Publics, Price, Place, Production, and Promotion. A marketing audit is a reality test. You'll assess in detail what it will take to achieve your agency's marketing goals, and how your existing programs are serving your organization. I'll show you why it's best to see that what you thought was pure genius, really is pure genius—or not. Armed with this information, you'll be ready to begin developing your actual marketing plan.

Successful nonprofits either intuitively or implicitly have a strategy. And they'll use it for one purpose only: To help the nonprofit do a better job of getting to where it wants to go. In this lesson, we're going to look at different types of strategies that help nonprofits focus their resources and energy to meet their goals and objectives. This is a powerful lesson that creates another practical and informative management tool for your marketing efforts.

Once the word is out that your agency has money to advertise, you become fair game for every ad salesperson out there. Considering the money you invest in advertising isn't your own and you have to justify your expenses, it's prudent to know something about what works best and why. This lesson provides timely information that will empower you to make wise advertising choices on behalf of your nonprofit.

There's so much to learn about marketing and advertising on the Internet that I could write a whole class on it. In this lesson, I'll provide you with an introduction to this fascinating subject, and I'll give you three specific tools for your advertising toolbox: Web site design, Web site ads, and event support. With just these three tools, you can build an Internet strategy that is second to none.

In today's lesson, we'll take a close look at who your volunteers are, what those volunteers bring to the workplace, and how to maximize their contributions to your marketing efforts.

Today, we'll look at three different ways to get your message across to the public: PR, media outreach, and publicity. Each is unique in its own way, but they all blend harmoniously in the end to bring forth a brilliant program that will get your nonprofit noticed!

Marketing professionals understand the importance of marketing plans. But not everyone in your nonprofit is a marketing professional, nor does everyone always think like a marketing professional. To some, writing a marketing plan is a waste of time. In this lesson, you'll understand not only why your nonprofit needs a marketing plan, but also how to put a small and a large one together on your own.

In today's lesson, we'll follow a series of steps that will lead you through the promotion planning process. We look at image, message, promotion, and implementation. We've been building up to this lesson for five weeks. Here's where you'll put everything together and learn to promote the most important thing on your mind—your nonprofit.

Your board and membership have expectations for what your marketing program should be doing and what constitutes success. But these don't always coincide with how marketing really works and what role it actually plays in promoting your agency. These disconnects can spell trouble, often raising doubts about how well either side is tuned in to the realities of how an effective marketing program actually works. In our final lesson, we'll look at the last piece of the marketing puzzle: How to evaluate your marketing program. We'll look at why you need to evaluate your program and how to do it.

Linda Kissam

Linda Kissam is an eighteen-year veteran in the nonprofit management field. She has managed both 501 (c)(3) and 501 (c)(6) organisations and currently owns her own consulting company. She has taught both in the public and private sectors. A season... Read more

Read Linda Kissam's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Online learning is a flexible way to study that fits around your schedule, giving you the freedom to learn at your own pace from anywhere in the world. You'll have 3 months to complete the course and can take the multiple-choice questions and final exam whenever it suits you.

If you need help, you can contact us anytime. You can also join the discussion area where you can interact with other students. The discussion area for each lesson is open for the entire duration of the course.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

We do not offer extensions or transfers for this self-paced course. However, you will have 3 months to complete the course, and if you need to cancel within the first 10 days of enrolment, we offer a money back guarantee.

What people are saying about our courses

Thanks for the great class. You will be happy to know that I have already started applying information from this class to our organization. The information about putting together a brochure was very timely for me. We also are setting goals and reviewing our positioning. I learned a lot and printed the material for future use.

Verified Student

If anyone says that the learning experience can't be "fun", I strongly recommend that they take a course with Linda Kissam. Material coverage was excellent, presentation was in an easily understood language and just all around fantastic.

Verified Student

I have learned so much from your lessons. I think the most important thing I learned was I cannot and should not create the marketing plan alone. So my first step will be to organize a Marketing Committee to create the marketing plan we need to move our organization forward. Your step by step lessons will be so helpful in making this Committee successful. I can't wait to get started. Thank you!

Verified Student

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The Learning Environment

From the moment that you enrol in the Marketing for Nonprofit you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.

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Our Values

Learn At Your Own Pace

We believe in personalised learning. That's why we provide all the tools and support you need to succeed at your own pace. With flexible learning, you'll stay motivated and retain more information. Plus, you can balance your studies with work and family commitments to make your dreams a reality.

We Won't Break The Bank

Education should be accessible to anyone who wants to learn. That's why we offer some of the most competitive prices in the industry with payments plans for just $25 per week. Investing in your future is a smart choice and doesn’t have to break the bank.

Industry-Led Courses

There's no better way to learn than from experts with years of experience in your field. That's why each of our 200+ industry-led courses are designed to give you a real-life perspective on your industry. With our expert mentors, you'll learn from people who have a wealth of knowledge and experience, and who are passionate about sharing it with you.

Get The Personal Support You Deserve

At Vibe Learning, we're real people who are dedicated to providing you with personal support every step of the way. Our industry experts are not only professional and knowledgeable but also incredibly passionate about sharing their expertise with you. With their guidance, you'll gain invaluable insights and practical knowledge to help you succeed.

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Marketing for Nonprofit

$599

$389AUD

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Photoshop Elements 9 Digital Photography

Quick Facts

Delivery Method Online
Professional Certificate
24hrs Suggested Study Time
3 Months Access
Tutor Support
Study On Any Device
1422 Students

Learn the secrets of Adobe's Photoshop Elements 9 and bring out the best in your images.

Bring out the best in your images! Whether you're making quick fixes or detailed enhancements, Adobe's Photoshop Elements 9 provides the tools you need to achieve high-quality results. If you're a novice with no photo-editing experience or you want to upgrade skills you learned in an earlier version of Elements, this course is for you.

As you master this popular software, you'll learn to edit images on your computer, correct flaws, enhance your final product, create simple art projects, prepare images for email and the Web, and organise your images so you can keep track of them. It's fun and easy, and you'll see how Photoshop Elements 9 gives you room to grow while letting you achieve high-quality results right away.

So bring your photography skills into the digital age and get ready to unlock the mysteries of Photoshop Elements 9. The hands-on, easy-to-follow exercises in this course will help you turn your photos into masterpieces and leave you with a great feeling of accomplishment!

Photoshop Elements is an excellent package for photographers to enhance and edit digital images. In our first lesson, we'll introduce online training, show you how to download the images you'll use in class, and start with the very basics of Photoshop Elements. We'll take things a step at a time so that even new users can get comfortable editing and enhancing their digital photos. You'll also find information about what's new in Elements 9.

Today we'll discuss the many file formats digital images can take and how you can use them to your best advantage with Photoshop Elements. You'll learn how to save updated originals and copies of your images, as well as how to use Edit Quick to produce fast results. You'll see how to crop and rotate images to get just the look you're after, and you'll practice using the Straighten tool for one-step corrections.

Digital images come in all sizes! In this lesson, we'll discuss image resolution, pixels, and recommendations for resizing pictures with excellent results. When you want high quality prints, you'll see just how to resize them and maintain quality with Photoshop Elements sizing options. We'll also discuss the different shapes images can take and how you can be sure your prints will fit the frames you choose.

Photoshop Elements gives you lots of options for printing your documents, and you’ll learn about all of them in this lesson. You'll find out how to add temporary colorful borders and print images to just the size you want. You'll also practice saving photos for use on the Web using Photoshop Elements Save for Web. In addition, we'll take a look at the Organizer and see how to print multiple photos on a page.

Most of the time, photographers have plenty of images to work with, but in some instances you'll want to create a new file as a foundation for your images. You'll learn how to do that in this lesson. You'll also see how to use Elements 9 tabbed windowing for quick access to your open images. From there, you'll add color and then move a photo onto your background. You'll discover how to use the Layers feature in the process.

Ever wondered how professional photographers can make the colors in some images look out of this world? Today you'll find out how they do it! You'll work with color adjustments in your images, including hue and saturation. You'll also create black-and-white images from color images using Elements Black and White Conversion feature, and you'll pick individual colors to replace with others. Color Variations is a wonderful visual tool included in Photoshop Elements. You'll learn how to make quick changes with this! And before we finish, you'll see what you can do with Style Matching, which is new in Elements 9 and quite a change from the other tools.

Light is the essence of photography, but it's not always cooperative. In this lesson, we'll discuss ways to enhance and even create better lighting after you've taken an image. You'll see how to use Brightness and Contrast to improve your images, and we'll cover techniques for adjusting shadows and highlights. You'll also have a chance to work with the histogram, Levels, and Color Curves—all excellent tools for correcting lighting and color tones. Through all this, you'll see how Elements keeps track of your changes and lets you go back through them if you want to undo something.

In this lesson, we'll take a look at how Organizer works to keep track of your images. We'll also cover strategies for using both folders and Organizer. You'll see how to sort your pictures, add tags, and collect them in albums for use in projects like scrapbook pages and greeting cards.

In your creative projects, you'll often want to pair photos with text. Photoshop Elements gives you plenty of text tools, and in this lesson, you'll explore those and add text to your images. You'll see how Photoshop Elements uses layers with text, and you'll get tips on how to master the Layers panel. You'll also begin your study of the powerful selection tools, including the color-based Magic Wand tool and the flexible Lasso tool. With these, you'll discover the power of Feathering selections and copying selections within an image.

As you continue your study of selection tools, you'll learn how to create a silhouette image using the Quick Selection tool. You'll also practice using any of the selection tools in a reverse mode for tricky selections. We'll see how the Marquee tools let you select perfect squares and circles for use in framing and highlighting your images. You'll also work more with Feathering and see the difference it makes, especially when you want to create a soft, blended background in your image. Finally, we'll go over how to add colors with the Gradient tool.

In our last lesson on the selection tools, you'll work with the Selection Brush tool for detailed and exacting work when you need it most. You'll also learn some advanced techniques for using the selection tools together. We'll work extensively with the Add to selection option, and we'll preview our work with Mask Mode. You'll have a chance to experiment with some of Photoshop Elements' filters and color options, as well as the settings in the Magnetic Lasso tool. As a final addition to your knowledge in this area, you'll have a chance to explore and work with the Select menu.

As we bring this first class to a close, you'll find many new tools to put to work and still more to learn. We'll discuss Retouching and Correcting tools, and you'll perfect your skills with the Red Eye Removal tool, the Clone Stamp tool, and both the powerful Healing Brushes and the new Content-Aware Healing option. You'll learn when to use each tool for the best results. The power of Photoshop Elements will come to life as you use these tools in your final assignments.

Beverly Richards Schulz

Beverly Richards Schulz is a graduate of the New York Institute of Photography and an award-winning photographer. She has been teaching photography for more than 15 years. Since her first class with ed2go in 2000, she has written more than 30 onli... Read more

Read Beverly Richards Schulz's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

What people are saying about our courses

This course has been very helpful. My pictures look much better because of what I've learned.

Verified Student

This course was very informative and easy to follow. I'm looking forward to Photoshop Elements 9 Part 2!

Verified Student

Thank you for teaching this class. I have had the program for quite a while, but couldn't figure out how to use it. The step-by-step teaching and assignments helped me to learn and understand the different tools, and opened up to me some of what Photoshop Elements can do. Thank you so very much.

Verified Student

See More Reviews

The Learning Environment

From the moment that you enrol in the Photoshop Elements 9 Digital Photography you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.