Online Business Marketing

Now Only

$389

AUD

35% off

$599 AUD

Quick Facts

Delivery Method Online
Professional Certificate
24hrs Suggested Study Time
3 Months Access
Tutor Support
Study On Any Device
5356 Students

Develop an Internet marketing plan for your business that incorporates SEO, advertising, email, social media, and more.

Find out how to market your business on the Internet, even if you have little or no money to spend! In this practical, hands-on course, you'll discover proven methods that will help you establish an Internet presence and build an online brand identity. You'll learn how search engine optimisation (SEO) works and how to track your site's performance using Web analytics. You'll understand how to use online advertising, email marketing, and social media (including blogs) to drive business to your Web site. Finally, you'll learn how to keep your visitors coming back again and again!

Throughout the course, you'll learn to think strategically about marketing your website, products, and services using Internet technologies. You'll explore how to use an Internet marketing checklist and other tools and materials to develop a sound online business strategy. Before you know it, you'll have the skills and knowledge you need to develop a winning Internet marketing plan for your own business.

Courses are delivered to you through expertly executed lessons, online instruction and interaction with like-minded students. Our courses are designed to deliver all of the benefits of studying in a classroom whilst giving you the flexibility to study at a time and place to suit your needs. You can access your classroom 24/7 from any device with an internet connection.

This course has a 3 month duration. You'll complete comprehensive lessons, quizzes and assignments before submitting your final exam at the end of the course to achieve your certificate. Courses must be completed within the 3 month access period.

With millions of pages already on the Web and more posted online every day, getting your Web site noticed isn’t easy. When students ask me what they can do to increase traffic to their sites, I encourage them to learn all they can about Internet marketing. In this lesson, you’ll receive a brief introduction to the Internet, learn the difference between e-commerce and e-business, and explore different types of business sites on the Web.

The terms "Web site" and "Web presence" can be used interchangeably, but there's a subtle difference. In this lesson, you’ll learn how to establish a Web presence. In order to do that, you’ll need to understand your goals and your customers’ needs and interests, accurately identify your target audience, and establish a market position that makes you stand out from the crowd. We'll go over how to do all of that in this lesson.

In today's lesson, you’ll discover the importance of selecting the right domain name for your site. You’ll also find out how search engines work. And you’ll understand how you can use what you learn to drive visitors to your Web site.

High-quality content will keep visitors at your site longer and encourage them to return more often. In this lesson, you’ll learn the importance of helpful, informative, educational, entertaining, or useful content. You’ll also discover how search engines use the following factors to determine ranking in response to a query—text viewable on the screen, code not viewable on the screen, and external factors.

In this lesson, you’ll discover the elements that make up "The Marketing Mix"—the four Ps. You’ll learn how the elements of product, price, place, and promotion relate to each other and to your target audience.

Today, you’ll learn how to develop a message that will cause the members of your target audience to take the action you want. And you’ll become acquainted with online strategies you can use to advertise your Web site, products, and services.

Today you'll learn how to develop ads that inspire your target audience to take the action you want. And you'll understand how to advertise your web site using search engine (PPC) advertising, banner advertising, and more.

In spite of the growing number of junk e-mail messages filling in-boxes, e-mail is a thriving medium. So it’s important to understand how you can use e-mail marketing to keep current customers and acquire new ones. In today's lesson, we’ll examine ways that you can use e-mail to promote your business.

If you want visitors to spend more than 30 seconds at your Web site, you'll need to make it interesting, entertaining, and informative. The factor that causes visitors to spend more time at your site is called "stickiness." In this lesson, you’ll learn the advantages of building a sticky site. You’ll also learn how to use content to make your Web site sticky.

In the previous lesson, you learned to build site stickiness through the use of content. In this lesson, you’ll learn to build site stickiness through community. You’ll also become acquainted with synchronous and asynchronous tools you can use to develop a community experience for your visitors.

The last element you can use to build site stickiness is commerce—in this case, e-commerce. You’ll learn how to use commerce to keep visitors at your site longer and return more often. In this lesson, you’ll become acquainted with technology you can use to create an online store, including online catalogs, shopping cart software, and online payment systems.

In our final lesson, you’ll have the opportunity to pull together all of the information you gathered during this course to complete an Internet marketing plan. To help you do this, I’ll provide you with an Internet marketing plan checklist and samples of the following documents: Internet marketing plan outline, a calendar, and a budget spreadsheet. You'll want to use this opportunity to complete an Internet marketing plan that you can use to promote your business.

Lisa Adams

Lisa Adams is an accomplished writer and editor specialising in business, marketing, and creative writing. Known for her exceptional command of the English language, grammatical precision, and unflinching dedication to excellence, Lisa has won num... Read more

Read Lisa Adams's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Online learning is a flexible way to study that fits around your schedule, giving you the freedom to learn at your own pace from anywhere in the world. You'll have 3 months to complete the course and can take the multiple-choice questions and final exam whenever it suits you.

If you need help, you can contact us anytime. You can also join the discussion area where you can interact with other students. The discussion area for each lesson is open for the entire duration of the course.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

We do not offer extensions or transfers for this self-paced course. However, you will have 3 months to complete the course, and if you need to cancel within the first 10 days of enrolment, we offer a money back guarantee.

What people are saying about our courses

Great class! I enjoyed it immensely! It was well structured and offered everything you need to start your own business on the internet. I don't think I could have found a better course anywhere else. Thanks!

Verified Student

I enjoyed the class materials and discussion areas. I found the information very helpful to my work responsibilities.

Verified Student

I enjoyed the course a lot since I was just putting together a web site for my company and found it really helpful by explaining the process and options. The course should be marketed to Chambers of Commerce as a good resource for their members.

Verified Student

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The Learning Environment

From the moment that you enrol in the Online Business Marketing you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.

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Our Values

Learn At Your Own Pace

We believe in personalised learning. That's why we provide all the tools and support you need to succeed at your own pace. With flexible learning, you'll stay motivated and retain more information. Plus, you can balance your studies with work and family commitments to make your dreams a reality.

We Won't Break The Bank

Education should be accessible to anyone who wants to learn. That's why we offer some of the most competitive prices in the industry with payments plans for just $25 per week. Investing in your future is a smart choice and doesn’t have to break the bank.

Industry-Led Courses

There's no better way to learn than from experts with years of experience in your field. That's why each of our 200+ industry-led courses are designed to give you a real-life perspective on your industry. With our expert mentors, you'll learn from people who have a wealth of knowledge and experience, and who are passionate about sharing it with you.

Get The Personal Support You Deserve

At Vibe Learning, we're real people who are dedicated to providing you with personal support every step of the way. Our industry experts are not only professional and knowledgeable but also incredibly passionate about sharing their expertise with you. With their guidance, you'll gain invaluable insights and practical knowledge to help you succeed.

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Online Business Marketing

$599

$389AUD

Save 35%

Alysons Dog Grooming Story

Meet Alyson Bratt

Dog Grooming Bundle Graduate

Meet Alyson Bratt, the proud owner of Scrub Woofers Dog Grooming.

Alyson's journey into the world of dog grooming was sparked by the love of her two Labradoodles and a Cavoodle. In our conversation, Alyson shares her transition from a complete novice to launching her own grooming salon.

Alyson, what motivated you to pursue dog grooming?

The idea of working as a dog groomer had always intrigued me, especially with my furry companions at home. It was my Labradoodles and Cavoodle that truly ignited my interest to help me in learning more about grooming them.

During your studies, did you gain practical experience?

I sought out opportunities to gain hands-on experience, from assisting in a grooming salon as a bather/dryer to spending time in a vet's grooming room. I even shadowed a mobile groomer for a day, though I realised mobile grooming wasn't my calling. It dawned on me that having my own salon would allow me to approach grooming in a different way to what I had seen in other salons.

What was it like launching your own salon?

After completing the Dog Grooming Bundle, I opened Scrub Woofers. Initially, I was nervous about attracting clients. I juggled my new venture alongside two part-time jobs, but the demand for grooming services at my salon grew rapidly. Eventually, I had to bid farewell to my other jobs to accommodate the influx of clients. In those initial weeks, I gained invaluable experience, honing my skills and boosting my confidence with each groom. The positive feedback and tips from satisfied customers were the icing on the cake.

Have you encountered any challenging grooms?

Absolutely! One memorable experience was grooming a large Labradoodle who had never been to a groomer. He was a tangle of knots, debris, and overgrown nails. It was a learning experience from start to finish. I realised the importance of adapting my grooming process and investing in better equipment, like a Hydro bath. Despite the challenges, I persevered and came out more knowledgeable and capable in the end.

Thanks Alyson for sharing your story with us! Alyson graduated from our Dog Grooming Bundle in April 2021.

If you're inspired by Alysons journey, why not sign up during our limited time sale.

Course Benefits

Study online with no time limits.
Affordable prices starting from just $25 per week.
Bundle includes 3 top selling courses, saving you hundreds.
One-on-one guidance from a professional groomer.
Includes video tutorials, interactive lessons and printable resources.
Internationally Accredited by ICOES.

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Start Your Own Gift Basket Business

Quick Facts

Delivery Method Online
Professional Certificate
24hrs Suggested Study Time
3 Months Access
Tutor Support
Study On Any Device
1260 Students

Express your creativity in a fun and profitable way, by starting a home-based business as a gift basket designer. 

Take your first step toward a career as a gift basket designer! This course will tell you everything you need to know about starting a gift basket business and running it successfully.

First, you'll learn how to make gift baskets that stand out from everyone else's. You'll discover where to find foods, products, and supplies to make your baskets, and you'll find out how to set up your own design studio. In addition, you'll explore the requirements and guidelines for running a home-based business. You'll also get the inside story on finding customers and marketing your gift baskets online and offline.

Next, you'll learn how to maximise your profits by pricing your gift baskets correctly. You'll also see how to collect payments involving cash, checks, and credit cards. After that, you'll investigate cost-effective ways to ship and deliver the gorgeous gift baskets you create.

And of course, you'll want a Web site—so this course will teach you how to create an attractive, professional-looking site that entices customers to buy your baskets. In addition, you'll find out the sales secrets that most long-time designers won't reveal, such as standalone gift sales and drop shipping. Finally, and best of all, you'll follow step-by-step instructions to make your very first professionally-styled gift basket!

By the end of this course, you'll be ready to start your own business as a gift basket designer—and you'll have the confidence you need to excel in this fun and profitable career.

You've made a great decision to start a gift basket business! Create a firm foundation for your soon-to-be successful enterprise with the help of this lesson. You'll learn what to expect from this course, and you’ll meet a new designer, just like you, and discover how she plans her daily schedule. We’ll cover what it takes to be successful, too, and we'll also find out how much money you'll need to start your business. You'll also follow a ten-step tutorial using items around your home to make your first gift basket. At the end of this first lesson, you'll be ready to set up your business!

Ready to start designing? This lesson will masterfully explain how to create a professionally styled gift basket, just like the pros make. You’ll learn about the essential materials you’ll need, and you’ll follow photographs showing each design step, from basket bottom to bow. We'll discuss how efficient use of your basket-making time ensures that you make as much money as possible. Finally, we'll go over design and product changes that make each gift basket stand out.

Let’s go shopping! To create beautiful baskets, you’ll need basket-making supplies, as well as products like snacks and gifts to put inside your designs. But how do you decide what and how much to buy? Lesson 3 is full of smart shopping tips that will help you save money and make the right decisions about what to purchase and where. You'll also learn about registering your business so that companies selling merchandise identify you as a bona fide retailer—which means you’ll be able to shop and save!

Will you set up shop in a garage, basement, or spare room? This lesson explains the advantages of a home-based workspace and provides tips to set it up. You'll also learn about the downside of working at home and explore other options so you can determine what will work best for your business. We'll review an equipment list to ensure you have everything you need, and you’ll learn the secrets of creatively organizing your office and design area.

Without sales, you don’t have a business, so it’s time to meet your customers. We'll review the top ten reasons why individuals buy gift baskets, look at five steps that convince corporations to become customers, and identify professional business owners you know right now who may become your top buyers. You'll come away with a basket full of ideas on how to approach businesses and organizations in your hometown, and you’ll learn how to make sales without being pushy.

<p>Baskets full of goodies are a popular gift choice, so you expect a little competition, right? The good news is that your competitor list may be smaller than you imagine. Now you’ll discover how to separate the real competition from every business in your area that sells gift baskets. We'll reveal who isn’t your competitor, and some of them will surprise you. Then we’ll take a look at your actual competitors and assess their strengths and weaknesses. You’ll learn how you can use this information to build your own business. Believe it or not, your competitors may lead you to your next customer!</p>

Grab your calculator . . . Lesson 7 is all about money! Success depends on knowing what to charge for each gift basket design, and you’re going to learn the formulas to keep you profitable. You’ll be introduced to three distinct methods to calculate your prices, and you’ll see a sample chart that will help you easily apply that method to all your future designs. We'll also go over the costs that go into each price calculation—it's much more than adding up the snacks and gifts you’re putting into the basket. Knowing how much you spend is just as important as how much you charge, so you'll see a quick and easy way to keep track of your expenses. Finally, you'll learn how to increase each sale with a little-known technique that gets customers to say "yes."

Opportunities to let customers know about your gift baskets are all around you. Which will you choose? First we’ll cover the difference between marketing and advertising. Next we’ll look at marketing techniques, from printing business cards to creating an online marketing campaign. You can spend a lot of money to promote your business, but the good news is: you don’t have to. You’ll learn to create a marketing plan and advertising strategy that work for you and your budget.

Let’s face it: you’re in business to make money. This lesson unveils how to get paid. You’ll discover the methods to collect payments by cash, check, and credit cards, plus how to process payments online. We’ll also talk about the importance of creating a business account and how critical—but easy—it is to establish systems to handle different types of payment.

Getting your completed gift baskets from point A to point B requires planning and additional supplies. Delivering each gift basket on your own may be an option for local orders, but as you get busy, you’ll need other ways to get your designs to customers. You’ll discover which delivery systems you can use to ship baskets across the country and around the world. You'll find out which equipment and supplies are required for proper packaging and review a tutorial in packing a ship-shape basket.

This lesson reveals the steps to creating a Web site for your business. Understanding what you want to accomplish on the Web is key, along with choosing a company to keep your site up and running 24 hours a day. You’ll unlock tricks to creating a site that’s attractive and user friendly—even if you don’t know a thing about Web design. You’ll also learn the secrets of search engines to make your site easy to find. Best of all, you’ll find out who’s visiting your site, which of your designs are most popular, and ways to increase online sales.

Now you know all the basics to start and support a gift basket business. What's next? This lesson reveals the tactics that top designers worldwide have mastered to keep their businesses going and growing. You'll learn how to recognize growth potential and begin to plan for new opportunities, looking ahead six months to ten years. Whatever your ultimate vision is for your business’s future, this lesson will show you how to make it a reality.

Shirley George Frazier

Shirley George Frazier is one of the world’s leading authorities on the gift basket industry. In business since 1990, Shirley is the founder of GiftBasketBusiness.com and the author of the industry’s best-selling books, How to Start a Home-Base... Read more

Read Shirley George Frazier's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

What people are saying about our courses

I really enjoyed this course. It offered me a lot of information about going into business and the many things a person should do and consider. The course was fun, and a great learning experience. I liked making a basket and having feed back on the project. The marketing and advertising were interesting as well as making your own web page. I think the course covered a lot of ground for a person who wants to go into this type of business. I hope to do this when I retire.

Verified Student

It was a great course. I truly appreciated the examples for pricing, marketing and the sample lists. They were so helpful.

Verified Student

The information provided by the instructor was timely, clear and plentiful. Resources were some of the best in achieving the tools for a successful business from legal documents, tax filings, purchasing supplies and materials, advertising, shipping and securing payments for the product sold. The instructor has a light hearted but direct manner of teaching. I truly enjoyed this course. The combination of my talent and the course material is a winner.

Verified Student

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The Learning Environment

From the moment that you enrol in the Start Your Own Gift Basket Business you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.