Marketing Writing for Business

Now Only

$389

AUD

35% off

$599 AUD

Quick Facts

Delivery Method Online
Professional Certificate
24hrs Suggested Study Time
3 Months Access
Tutor Support
Study On Any Device
6165 Students

Write great marketing copy to improve your company's image and your chances of getting hired or promoted.

Are you a writer working in the business world? Or a marketing professional responsible for obtaining great marketing copy? Maybe your boss made you the company writer, but you've never had any training. Or maybe you're just interested in a writing or marketing career.

Whatever your background, this fun, introductory course will teach you to write or identify copy that achieves business and marketing goals. Improve your work, your knowledge, your company's image, and your chances of getting hired, promoted or applauded!

Using clear explanations, real-life examples, and an animated style, the course solidifies the relationship between business and marketing principles and written communications. You'll learn how business and marketing objectives affect writing choices. You'll get practical writing instruction in grammar, clarity, structure and more. You'll understand issues unique to this discipline, such as buzzwords, working with a team, and marketing ethics.

Whether you seek to improve your own writing or learn to identify effective copy, this course will help you understand the power of writing - and use it to present a solid, cohesive message to your target audience.

Courses are delivered to you through expertly executed lessons, online instruction and interaction with like-minded students. Our courses are designed to deliver all of the benefits of studying in a classroom whilst giving you the flexibility to study at a time and place to suit your needs. You can access your classroom 24/7 from any device with an internet connection.

This course has a 3 month duration. You'll complete comprehensive lessons, quizzes and assignments before submitting your final exam at the end of the course to achieve your certificate. Courses must be completed within the 3 month access period.

We'll start off our first lesson with a discussion about the purpose of marketing and the goals of writing, and then we'll talk about the unique roles, responsibilities, and challenges of business and marketing writing. You'll learn exactly what business and marketing writers do, and where we stand as we begin our exploration of this exciting field.

Before you can write or recognize successful copy, you'll need to understand your corporate identity: who the company is and what the company offers. In this lesson, we'll delve into all the aspects of corporate image that writers and marketing professionals need to ponder before producing effective projects.

Now that you understand image, what can you do with it? Building on Lesson 2, today we'll analyze business and marketing goals—and the needs of your audience—to figure out the appropriate writing style for any project.

It's a creative field, but certain projects require certain conventions. In today's lesson, we'll discuss how a particular medium or project type can guide your writing style and approach, helping you save time and stay on target.

In this lesson, we'll gather up all the information we explored in the previous four lessons and put it all together. I'll illustrate how to apply everything you've learned so far as we develop an original writing project from start to finish.

Do you need to write in complete sentences? What is a complete sentence, anyway? In today's lesson, we'll go through a brief refresher on sentence construction, and we'll go over some guidelines for using fragments in business writing. You’ll also learn to recognize and fix one of the most common errors in modern writing: the comma splice.

You can't write without words! In Lesson 7, you'll learn to make accurate word choices. We’ll discuss the level of vocabulary appropriate for business writing, and you'll learn how to choose words that reinforce a project’s theme. We’ll also clarify some tricky word pairs and discuss word-choice problems whose usage can undermine the professionalism of our writing.

In today's lesson, we'll take a critical look on the inside. First we'll discuss how to develop "marketing" projects for audiences within a company. Then we'll explore the roles of the various specialists who contribute to a single marketing piece—bosses, clients, editors, junior writers, artists, and designers. You'll learn how to work with all of them to create smoother relationships and better projects.

For even the most experienced writers, bureaucratic influences can creep in to reduce creativity and impede communication. In this lesson, we’ll take a look at buzzwords and jargon, and then explore some ways to achieve maximum power and effectiveness by keeping your writing clear, concise, and active.

In Lesson 10, we'll explore the final steps. You'll learn to enhance and refine business and marketing projects during the editing and proofreading processes. You'll also learn to evaluate finished pieces and even test their effectiveness in the real world!

Today, we’re back to putting it all together, but this time as editors. In Lesson 11, we’ll apply everything you’ve learned so far in the course, editing a project from beginning to end.

Marketing deals with images, so it's easy to lose sight of the truth. In this, the final lesson of the course, we'll go over some important considerations that marketing professionals need to think about.

Lisa Adams

Lisa Adams is an accomplished writer and editor specialising in business, marketing, and creative writing. Known for her exceptional command of the English language, grammatical precision, and unflinching dedication to excellence, Lisa has won num... Read more

Read Lisa Adams's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Online learning is a flexible way to study that fits around your schedule, giving you the freedom to learn at your own pace from anywhere in the world. You'll have 3 months to complete the course and can take the multiple-choice questions and final exam whenever it suits you.

If you need help, you can contact us anytime. You can also join the discussion area where you can interact with other students. The discussion area for each lesson is open for the entire duration of the course.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

We do not offer extensions or transfers for this self-paced course. However, you will have 3 months to complete the course, and if you need to cancel within the first 10 days of enrolment, we offer a money back guarantee.

What people are saying about our courses

As a marketing professional, I found this course to be very applicable to my everyday work. The grammar portion was particulary helpful, and made me more aware that I need to do more work in this area.

Verified Student

I found this course to be extremely beneficial as I am pursuing a career in the PR/Marketing field. The editing and proofreading chapter was very helpful and I apply what I've learned each day. I also enjoyed the writing style of the course and looked forward to each lesson as it was released.

Verified Student

I found your class to be very useful in my daily projects as a marketing brand manager. I've been able to strengthen the pieces I write, even in emails. I appreciated the direct and friendly style and the imaginative example sentences.

Verified Student

See More Reviews

The Learning Environment

From the moment that you enrol in the Marketing Writing for Business you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.

Ready to get started?

Enrol Now

Our Values

Learn At Your Own Pace

We believe in personalised learning. That's why we provide all the tools and support you need to succeed at your own pace. With flexible learning, you'll stay motivated and retain more information. Plus, you can balance your studies with work and family commitments to make your dreams a reality.

We Won't Break The Bank

Education should be accessible to anyone who wants to learn. That's why we offer some of the most competitive prices in the industry with payments plans for just $25 per week. Investing in your future is a smart choice and doesn’t have to break the bank.

Industry-Led Courses

There's no better way to learn than from experts with years of experience in your field. That's why each of our 200+ industry-led courses are designed to give you a real-life perspective on your industry. With our expert mentors, you'll learn from people who have a wealth of knowledge and experience, and who are passionate about sharing it with you.

Get The Personal Support You Deserve

At Vibe Learning, we're real people who are dedicated to providing you with personal support every step of the way. Our industry experts are not only professional and knowledgeable but also incredibly passionate about sharing their expertise with you. With their guidance, you'll gain invaluable insights and practical knowledge to help you succeed.

Still looking?

Check out the following courses related to Marketing Writing for Business:

Marketing on a Shoestring

Microsoft Word 2011 for Mac

Selling like a Pro

Microsoft Publisher 2010 Fundamentals

Online Business Marketing

Discover more online courses

Marketing Writing for Business

$599

$389AUD

Save 35%

Medical Administration

Now Only

$389

AUD

35% off

$599 AUD

Quick Facts

Delivery Method Online
Professional Certificate
24hrs Suggested Study Time
3 Months Access
Tutor Support
Study On Any Device
11906 Students

Learn all about the in-demand career of medical information management as you explore the job of a medical assistant /receptionist, from appointment scheduling and chart creation to medical billing and coding.

Learn what it takes to have a successful career as an administrative medical assistant / receptionist in the exciting and high-demand world of healthcare.

In this course, you'll master the basics of scheduling patients' appointments, surgeries, and hospital admissions. In addition, you'll discover how to create, maintain, and file medical charts. You'll also find out how to verify patients' insurance, create encounter forms (charge tickets), post charges, obtain pre-authorisations from insurers, and schedule return visits.

After that, we'll go behind the scenes as you learn how to apply diagnostic and procedure codes to patients' accounts and bill their insurance companies. Next, we'll explore additional accounts receivable tasks including posting payments and adjustments, billing secondary insurance, and following up on unpaid insurance claims. You'll also learn what a day sheet is, why it's important, and how to keep track of all your patient accounts on a daily, monthly, and yearly basis.

Finally, we'll delve into the basics of keeping a medical office running smoothly—from ordering supplies to scheduling staff meetings and making travel arrangements.

If you're organised, you're a ""people person,"" and you're interested in a secure job in the healthcare field, a career as an administrative medical assistant / receptionist may be just what you're looking for. This course will set you on the path to that career and help you determine which aspect of medical information management—from patient contact to billing and coding—suits you best.

Course Revised March 2014

Looking for a fun, challenging job that’s always in demand? If so, AMA (administrative medical assisting) may be just the field for you! In this lesson, we’ll look at the exciting job opportunities for AMAs, the variety of careers they can choose from, and the different settings where they can work.

The law and medicine go hand-in-hand—so today we’ll look at the laws you’ll want to know if you become an AMA. We’ll cover everything from contracts to malpractice, and delve into HIPAA (a federal act that affects everyone in the health care field). In addition, we’ll take a quick peek at ethics and medical office etiquette.

Today we’ll explore the office equipment and computer hardware you’re likely to use as an AMA. In addition, we’ll delve into software—both standard office programs and the specialized software we use in the field of medical information management.

If you think filing is a bore, this lesson will change your mind. You’ll discover what the rainbow of colored stickers on a medical file means, and you’ll even practice creating a patient chart yourself. You’ll also find out why medical offices love lateral files, and you’ll master the tricky rules of alphabetizing. (Yes, it’s more challenging than it looks!)

Now that you’re an expert on the outside of a patient chart, it’s time to look inside. Today you’ll find out which forms go in a medical record, and just where you’ll put each one. In addition, you’ll learn about two styles of note-taking: SOAP and CHEDDAR. And finally, you’ll delve into the topic of medical record audits and find out the legal way to correct a patient’s chart.

It’s time to introduce the star of our show: the patient. Today you’ll learn everything about what we call a patient encounter. We’ll start by talking about the phone skills you can use to make appointments, handle questions, and soothe angry callers. Next, we’ll flip open the appointment book and explore the tricks for scheduling patients easily and efficiently. And finally, we’ll follow a patient’s visit from start to finish, and see how many tasks an AMA does during that appointment.

We’ll start this lesson in the waiting room, where you’ll learn more about the tasks a receptionist handles—from opening and closing a medical office to keeping the reception area ship-shape. After that, we’ll talk about some barriers to communicating effectively with patients, and you’ll discover ways to overcome them. We’ll end our lesson by looking at one of the fun and creative jobs that AMAs do: creating informational brochures and teaching aids.

Medicare, Medicaid, managed care, commercial insurance—what does it all mean? In today’s lesson, you’ll find out! First, you’ll learn the meaning of terms like managed care, capitation, and fee-for-service.  Next, we’ll explore government programs like Medicare, Medicaid, Workers’ Compensation, and TRICARE. By the time you’re done, you’ll have a good feel for the many types of insurance an AMA handles every day.

Did you ever study an insurance claim form? If so, you know it contains dozens of mysterious questions and checkboxes. Well, today you’ll come face-to-face with one of these claim forms—and conquer it. By the end of our lesson, you’ll know how to fill in each field of the CMS-1500 claim form. In fact, you’ll even get to try it yourself!

Medical coding is a hot field for AMAs, so it's a great specialty if you're looking for job security. In today's lesson, we'll take a quick look at diagnostic coding and see why it's both fun and challenging. We'll take a tour through the ICD-10-CM, talk about the detective work involved in abstracting a diagnostic statement, and explore the steps of coding a diagnosis.

We’ll finish up our tour of medical coding today with an overview of procedural coding. First, you’ll learn all about a manual called the CPT and discover how to use it to code everything from surgeries to X-rays to acupuncture. After that, we’ll examine a second manual called the HCPCS (“hix-pix”), which contains codes for ambulances, root canals, and much more. We’ll also delve into anesthesia coding, a tricky but rewarding sub-specialty.

In our final lesson, we’ll visit the business office and talk about how AMAs keep track of the money coming in and going out. In addition, we’ll look at inventory control and supply ordering—two crucial jobs that help keep a medical office running smoothly. Finally, we’ll talk about managing a payroll and investigate several jobs that fall under the umbrella of human resources.

Carline Dalgleish

Carline Dalgleish has worked in healthcare administration and education for more than 30 years, starting as a file clerk in the Army/Air Force Hospital in Nuremberg, Germany on a work-study program. She began her career on the clinical side of hea... Read more

Read Carline Dalgleish's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

What people are saying about our courses

This particular class was exactly what I needed to get an overall view of the medical administrative part of this field. The material that you provided is just a wealth of information, and your teaching style is very effective. I recently interviewed for two positions at my local hospital (affiliated with the cancer clinic where I volunteer)! Your class gave me that extra bit of knowledge and confidence that I needed to even apply for the positions! I will continue my education in this field, and I want to sincerely thank you once again for making this valuable education venue possible.

Verified Student

This course has cleared up all my confusion about billing and the medical office environment. I took several courses at a local community college, and even though I excelled in grades, it didn't make sense. The professor uses everyday language as a door opener and eased us through any intimidation of learning something new. The instructions were clear and concise and encouraging to learn more. Thank you.

Verified Student

I am 44 years old and hold an MA and a BA. I recently took a nearly year-long Medical Coding course at a local Community College. This course and Ms. Dalgleish's teaching methods was better than the Medical Coding course I took. I learned more and developed more of an excitement for the field with this course and the materials presented. I strongly recommend this course and this online learning company to anyone thinking of learning and growing.

Verified Student

See More Reviews

The Learning Environment

From the moment that you enrol in the Medical Administration you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.

Ready to get started?

Enrol Now