Increasing Search Engine (SEO) Positions

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$389

AUD

35% off

$599 AUD

Quick Facts

Delivery Method Online
Professional Certificate
24hrs Suggested Study Time
3 Months Access
Tutor Support
Study On Any Device
7893 Students

Learn proven, step-by-step strategies to achieve higher positions with major search engines.

The vast majority of Web traffic comes from search engines. That means the most important thing you can do to increase your website's traffic is to improve its search engine ranking. To do that, you have to understand both the art and science of search engine optimisation (SEO).

In this course, you'll gain the knowledge you need to boost your website's visibility. You'll discover how search engines crawl the Web, rank websites, and find previously undiscovered sites, and learn which HTML tags are key to getting sites on a search engine's radar. You'll also explore how to select keywords, why you should amass as many potential keyword choices as possible, and which keywords hold the most potential.

In addition, we'll discuss why you should complete a pre-submission analysis, how to do a post-submission analysis using tools such as Google Analytics, and how to manage the SEO cycle to maximise results. By the end of the course, you'll have mastered proven, step-by-step SEO strategies that you can implement right away.

Courses are delivered to you through expertly executed lessons, online instruction and interaction with like-minded students. Our courses are designed to deliver all of the benefits of studying in a classroom whilst giving you the flexibility to study at a time and place to suit your needs. You can access your classroom 24/7 from any device with an internet connection.

This course has a 3 month duration. You'll complete comprehensive lessons, quizzes and assignments before submitting your final exam at the end of the course to achieve your certificate. Courses must be completed within the 3 month access period.

SESR, SERP, PPC . . . do you know these terms? In Lesson 1, you'll learn important search engine terminology. We'll discuss the history of search engines and directories, and you'll learn about the differences between the two. Finally, you'll find out about current major players in the search industry.

How do search engines decide which websites to include in search listings? In Lesson 2, you'll learn how search engines analyse websites and create results pages. We'll discuss savvy and not-so-savvy search methods, and you'll learn about common search mistakes that can benefit you.

You want your website to appear at the top of the SERPs . . . but which keywords will people search for to find your site? In Lesson 3, we'll discuss ways to find potential keywords. You'll begin your research with offline methods, and then you'll use online methods to expand your list. And you'll learn how misspellings can actually help you!

You've created a sitewide list of potential keywords, but which ones should you optimize for? In Lesson 4, you'll learn about the all-important presubmission analysis. You'll determine how often Web surfers have searched for certain keywords, and you'll figure out how many other websites are optimised for each of those words. Then, using one simple formula, you'll be able to optimise your site the way the pros do.

It's time to optimise your site! In Lesson 5, you'll learn about HTML tags that you must be intimately familiar with. We'll discuss why page titles and meta tags are important and how you can properly place and construct them. You'll also learn to include keywords in your header, paragraph text, and alt text.

We've talked about attracting people to your site, but how do you keep them interested? In Lesson 6, you'll learn the secrets of creating quality content...legally and for free. Also, you'll find out where to place a primary keyword within a Web page, and you'll use keyword density analysers to determine how often your primary keyword should appear.

Domain names and filenames play a big part in successful search engine optimisation. In Lesson 7, you'll learn how to register domain names that lend themselves to top search engine positions. Similarly, we'll discuss filenames and how they can help you. Finally, you'll learn how to responsibly create optimised landing pages.

People often use deceptive techniques to get search engines to list their sites. In this lesson, we'll examine many of these techniques and discuss why you shouldn't use them. You'll learn about keyword overuse, invisible text, and improper comment tag use. We'll also discuss spamway pages and Web page cloaking scripts—both of which are bad ideas.

You've optimised your Web pages for top search engine placement, so now it's time to let the crawlers know that they exist. In this lesson, you'll learn how to submit your website to search engines! We'll discuss manually submitting your site to individual engines. We'll also explore multiple submission services, and you'll learn to create and submit XML sitemaps.

<p>It's time to track your progress by completing a postsubmission analysis. In Lesson 10, you'll examine the six steps of the SEO cycle. We'll discuss how to find your search engine rankings, and you'll delve into Web server log files and referrer logs. I'll also introduce you to Google Analytics, which can give you vital data—for free—about visitors to your site.</p>

What's your site's PageRank number? And what's the most important external factor in search engine rankings? We'll explore these questions in Lesson 11 as we discuss promoting your site. You'll learn how quality inbound links can help you. And we'll talk about lots of other ways to promote your site, including noncompeting links, newsgroups, bulletin boards, link exchange programs, banner ads, and email signatures.

Believe it or not, promoting your website offline can make a huge difference in your search engine rankings. In this lesson, you'll learn the importance of affiliate programs and word-of-mouth visits. We'll discuss ways of monitoring your offline promotions, plus we'll talk about "link baiting" techniques that are ethical and that work.

Chris Minnick

Chris Minnick has helped hundreds of businesses design or redesign their websites, mobile websites, and mobile apps. As the founder of Minnick Web Services, he has over 18 years of experience working with clients ranging from sole proprietors to F... Read more

Read Chris Minnick's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Online learning is a flexible way to study that fits around your schedule, giving you the freedom to learn at your own pace from anywhere in the world. You'll have 3 months to complete the course and can take the multiple-choice questions and final exam whenever it suits you.

If you need help, you can contact us anytime. You can also join the discussion area where you can interact with other students. The discussion area for each lesson is open for the entire duration of the course.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

We do not offer extensions or transfers for this self-paced course. However, you will have 3 months to complete the course, and if you need to cancel within the first 10 days of enrolment, we offer a money back guarantee.

What people are saying about our courses

Enjoyed the course very much! It was my first exposure to on-line education and I was very impressed with the knowledge I felt able to absorb, and the pacing of the classes. Thanks so much.

Verified Student

Good Course. I have taken a number of internet courses. I enjoyed this one too, perhaps more than some.

Verified Student

Good course! Some of the lessons were quite long, but due to the nature of the material probably necessarily so.

Verified Student

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The Learning Environment

From the moment that you enrol in the Increasing Search Engine (SEO) Positions you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.

Ready to get started?

Enrol Now

Our Values

Learn At Your Own Pace

We believe in personalised learning. That's why we provide all the tools and support you need to succeed at your own pace. With flexible learning, you'll stay motivated and retain more information. Plus, you can balance your studies with work and family commitments to make your dreams a reality.

We Won't Break The Bank

Education should be accessible to anyone who wants to learn. That's why we offer some of the most competitive prices in the industry with payments plans for just $25 per week. Investing in your future is a smart choice and doesn’t have to break the bank.

Industry-Led Courses

There's no better way to learn than from experts with years of experience in your field. That's why each of our 200+ industry-led courses are designed to give you a real-life perspective on your industry. With our expert mentors, you'll learn from people who have a wealth of knowledge and experience, and who are passionate about sharing it with you.

Get The Personal Support You Deserve

At Vibe Learning, we're real people who are dedicated to providing you with personal support every step of the way. Our industry experts are not only professional and knowledgeable but also incredibly passionate about sharing their expertise with you. With their guidance, you'll gain invaluable insights and practical knowledge to help you succeed.

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Increasing Search Engine (SEO) Positions

$599

$389AUD

Save 35%

Java Programming Fundamentals

Now Only

$389

AUD

35% off

$599 AUD

Quick Facts

Delivery Method Online
Professional Certificate
24hrs Suggested Study Time
3 Months Access
Tutor Support
Study On Any Device
17127 Students

An experienced Java programmer introduces important Java topics with clear, step-by-step instructions.

If you want to learn computer programming but don't have any prior experience, you'll enjoy a tour of Java, one of the most widely used computer languages in the world. It's a breeze to learn in a friendly and supportive environment. Start with the basics of programming and go on to write your own programs and integrate input and output, calculations, decision making, and loops. Build your knowledge and confidence with easy-to-understand examples and plenty of skill-building exercises. So whether you just want to try it out to see if you like it or plan on doing more with Java, this is a great place to start!

We'll use the latest release of Java, from Oracle, the company that maintains and supports the language. We'll also use BlueJ, a graphical development environment designed especially for students. Both are free open-source products, and I'll give you the proper instructions to download them. By the time we're done, you'll be comfortable with Java programming and ready for more!

Java is one of the most widely used programming languages in the world, on machines from microprocessors in DVRs and microwaves to supercomputers. This lesson will introduce you to computer programming in general and to Java in particular. I'll get you set up with the downloads and installations you'll need for the rest of the course, and I'll walk you through the process of editing, compiling, and running computer programs written in Java.

Now that you have the software downloaded and installed, you're ready to start programming! Today you'll write your first Java program. Along the way, you'll learn to create projects and classes in BlueJ. You'll use the editor to enter your program, and you'll find out more about how to compile it and run it. We'll also look at some of the basics of Java syntax (or form), some of its naming conventions, and its basic data types.

This lesson is about Java's primitive data types—the building blocks you need to use before you can build more complex types. I'll show you how to use them in some simple programs, and we'll look at how they relate to each other. Beyond that, we'll look at how to use a few of the classes in the Java libraries.

This lesson introduces classes and objects. We'll revisit the HelloWorld application and rewrite it in Java's OOP (object-oriented programming) structure. While we're doing that, we'll look at how to declare classes, objects, attributes, and methods to Java.

Today we'll go over how to declare our data variables to Java and how to use variables in arithmetic expressions to calculate new results. We'll also talk about data input, which means getting information into our programs from an outside source. Then we'll write a program that incorporates all these features.

Making decisions is one of the most important and powerful things a computer language can do. Without decision-making, computers would be big, bulky calculators. We're going to look at the decision-making process in detail and see how Java does it. When you're done with this lesson, you'll know how to write Java programs that make decisions based on the principles of computer logic.

In this lesson, you'll learn to repeat actions using a control structure called a loop. Loops in Java involve decisions, just as branches do. But in a loop structure, if the condition is met, the branch is backward instead of forward, allowing us to repeat actions. We'll also finish our temperature program.

Today we'll discuss how Java generates exceptions and how we can prevent them from crashing our programs. We'll also look class methods and how to call them without creating any objects. Last, you'll find out about a debugger, which lets us look at what's going on inside our program as it runs.

This lesson is a grab bag of tools and topics. BlueJ's debugger lets you watch your program's internal actions as it runs. Enumeration lets you set up new data types with built-in limits on their values. Finally, Java's switch structure lets you replace a series of nested if statements with a single value-based structure. You'll find all these items useful in future programming!

How can you make numbers and other output look the way you want them to in Java? In today's lesson, I'll show you. We'll also look at Java's application program interface(API). That's the documentation of all the classes that Java includes when you install the JDK, plus explanations of how to use them. The interface has several thousand classes, and it's important to know how to find things within it.

So far in this course, everything has been text-based. Today I'll introduce you to the world of Java windows, and we'll begin to look at GUI (graphical user interface) programming in Java. We'll look at the basic components of a Java window and then add some simple graphics to it.

In our final lesson together, we'll continue our short exploration of Java 2-D graphics with a look at some simple animation. We'll use the same technique cartoonists have used for a hundred years now: redrawing an image in a slightly different location and repeating that process many times a second so the image appears to move. You'll learn to create a self-contained object that "knows" its own size, color, shape, location, and how to draw itself into our window. This is a fun lesson.

Brian Hall

Brian Hall is a software architect with more than 15 years of experience building software tools in the film visual effects industry. Over the course of his career, he has successfully led teams and mentored engineers in good software development ... Read more

Read Brian Hall's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

What people are saying about our courses

I loved this course! It got me ready for another JAVA Intro course at a local college. The instructor did a fine job!

Verified Student

I thought that this course was extremely helpful. I was able to learn a little bit of Java to better understand what the developers in my company are doing.

Verified Student

The instructor was incredibly responsive. I actually liked the course. I think it was useful. The lessons were quite good.

Verified Student

See More Reviews

The Learning Environment

From the moment that you enrol in the Java Programming Fundamentals you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.

Ready to get started?

Enrol Now