Increasing Search Engine (SEO) Positions

Picture of Increasing Search Engine (SEO) Positions
Now Only
$389
AUD
35% off
$599 AUD
Quick Facts
  • Delivery Method Online
  • Professional Certificate
  • 24hrs Suggested Study Time
  • 3 Months Access
  • Tutor Support
  • Study On Any Device
  • 7893 Students

Learn proven, step-by-step strategies to achieve higher positions with major search engines.

The vast majority of Web traffic comes from search engines. That means the most important thing you can do to increase your website's traffic is to improve its search engine ranking. To do that, you have to understand both the art and science of search engine optimisation (SEO).

In this course, you'll gain the knowledge you need to boost your website's visibility. You'll discover how search engines crawl the Web, rank websites, and find previously undiscovered sites, and learn which HTML tags are key to getting sites on a search engine's radar. You'll also explore how to select keywords, why you should amass as many potential keyword choices as possible, and which keywords hold the most potential.

In addition, we'll discuss why you should complete a pre-submission analysis, how to do a post-submission analysis using tools such as Google Analytics, and how to manage the SEO cycle to maximise results. By the end of the course, you'll have mastered proven, step-by-step SEO strategies that you can implement right away.

Courses are delivered to you through expertly executed lessons, online instruction and interaction with like-minded students. Our courses are designed to deliver all of the benefits of studying in a classroom whilst giving you the flexibility to study at a time and place to suit your needs. You can access your classroom 24/7 from any device with an internet connection.

This course has a 3 month duration. You'll complete comprehensive lessons, quizzes and assignments before submitting your final exam at the end of the course to achieve your certificate. Courses must be completed within the 3 month access period.

SESR, SERP, PPC . . . do you know these terms? In Lesson 1, you'll learn important search engine terminology. We'll discuss the history of search engines and directories, and you'll learn about the differences between the two. Finally, you'll find out about current major players in the search industry.

How do search engines decide which websites to include in search listings? In Lesson 2, you'll learn how search engines analyse websites and create results pages. We'll discuss savvy and not-so-savvy search methods, and you'll learn about common search mistakes that can benefit you.

You want your website to appear at the top of the SERPs . . . but which keywords will people search for to find your site? In Lesson 3, we'll discuss ways to find potential keywords. You'll begin your research with offline methods, and then you'll use online methods to expand your list. And you'll learn how misspellings can actually help you!

You've created a sitewide list of potential keywords, but which ones should you optimize for? In Lesson 4, you'll learn about the all-important presubmission analysis. You'll determine how often Web surfers have searched for certain keywords, and you'll figure out how many other websites are optimised for each of those words. Then, using one simple formula, you'll be able to optimise your site the way the pros do.

It's time to optimise your site! In Lesson 5, you'll learn about HTML tags that you must be intimately familiar with. We'll discuss why page titles and meta tags are important and how you can properly place and construct them. You'll also learn to include keywords in your header, paragraph text, and alt text.

We've talked about attracting people to your site, but how do you keep them interested? In Lesson 6, you'll learn the secrets of creating quality content...legally and for free. Also, you'll find out where to place a primary keyword within a Web page, and you'll use keyword density analysers to determine how often your primary keyword should appear.

Domain names and filenames play a big part in successful search engine optimisation. In Lesson 7, you'll learn how to register domain names that lend themselves to top search engine positions. Similarly, we'll discuss filenames and how they can help you. Finally, you'll learn how to responsibly create optimised landing pages.

People often use deceptive techniques to get search engines to list their sites. In this lesson, we'll examine many of these techniques and discuss why you shouldn't use them. You'll learn about keyword overuse, invisible text, and improper comment tag use. We'll also discuss spamway pages and Web page cloaking scripts—both of which are bad ideas.

You've optimised your Web pages for top search engine placement, so now it's time to let the crawlers know that they exist. In this lesson, you'll learn how to submit your website to search engines! We'll discuss manually submitting your site to individual engines. We'll also explore multiple submission services, and you'll learn to create and submit XML sitemaps.

<p>It's time to track your progress by completing a postsubmission analysis. In Lesson 10, you'll examine the six steps of the SEO cycle. We'll discuss how to find your search engine rankings, and you'll delve into Web server log files and referrer logs. I'll also introduce you to Google Analytics, which can give you vital data&mdash;for free&mdash;about visitors to your site.</p>

What's your site's PageRank number? And what's the most important external factor in search engine rankings? We'll explore these questions in Lesson 11 as we discuss promoting your site. You'll learn how quality inbound links can help you. And we'll talk about lots of other ways to promote your site, including noncompeting links, newsgroups, bulletin boards, link exchange programs, banner ads, and email signatures.

Believe it or not, promoting your website offline can make a huge difference in your search engine rankings. In this lesson, you'll learn the importance of affiliate programs and word-of-mouth visits. We'll discuss ways of monitoring your offline promotions, plus we'll talk about "link baiting" techniques that are ethical and that work.

Chris Minnick

Chris Minnick

Chris Minnick has helped hundreds of businesses design or redesign their websites, mobile websites, and mobile apps. As the founder of Minnick Web Services, he has over 18 years of experience working with clients ranging from sole proprietors to F... Read more

 Read Chris Minnick's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Online learning is a flexible way to study that fits around your schedule, giving you the freedom to learn at your own pace from anywhere in the world. You'll have 3 months to complete the course and can take the multiple-choice questions and final exam whenever it suits you.

If you need help, you can contact us anytime. You can also join the discussion area where you can interact with other students. The discussion area for each lesson is open for the entire duration of the course.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

We do not offer extensions or transfers for this self-paced course. However, you will have 3 months to complete the course, and if you need to cancel within the first 10 days of enrolment, we offer a money back guarantee.

What people are saying about our courses

Enjoyed the course very much! It was my first exposure to on-line education and I was very impressed with the knowledge I felt able to absorb, and the pacing of the classes. Thanks so much.
Verified Student
Good Course. I have taken a number of internet courses. I enjoyed this one too, perhaps more than some.
Verified Student
Good course! Some of the lessons were quite long, but due to the nature of the material probably necessarily so.
Verified Student
See More Reviews

The Learning Environment

From the moment that you enrol in the Increasing Search Engine (SEO) Positions you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.

Ready to get started?

Enrol Now

Our Values

Learn At Your Own Pace

We believe in personalised learning. That's why we provide all the tools and support you need to succeed at your own pace. With flexible learning, you'll stay motivated and retain more information. Plus, you can balance your studies with work and family commitments to make your dreams a reality.

We Won't Break The Bank

Education should be accessible to anyone who wants to learn. That's why we offer some of the most competitive prices in the industry with payments plans for just $25 per week. Investing in your future is a smart choice and doesn’t have to break the bank.

Industry-Led Courses

There's no better way to learn than from experts with years of experience in your field. That's why each of our 200+ industry-led courses are designed to give you a real-life perspective on your industry. With our expert mentors, you'll learn from people who have a wealth of knowledge and experience, and who are passionate about sharing it with you.

Get The Personal Support You Deserve

At Vibe Learning, we're real people who are dedicated to providing you with personal support every step of the way. Our industry experts are not only professional and knowledgeable but also incredibly passionate about sharing their expertise with you. With their guidance, you'll gain invaluable insights and practical knowledge to help you succeed.

Still looking?

Check out the following courses related to Increasing Search Engine (SEO) Positions:

Discover more online courses

Recently viewed products

Picture of Increasing Search Engine (SEO) Positions

Increasing Search Engine (SEO) Positions

$599
$389AUD
Save 35%
Dreamweaver CS6 Intermediate Online Course | Vibe Learning
 

Dreamweaver CS6 Intermediate

Picture of Dreamweaver CS6 Intermediate
Quick Facts
  • Delivery Method Online
  • Professional Certificate
  • 24hrs Suggested Study Time
  • 3 Months Access
  • Tutor Support
  • Study On Any Device
  • 161 Students

Take your Adobe Dreamweaver skills to the next level with more advanced Web design techniques under the tutelage of a proven Web development expert.

Take your Adobe Dreamweaver skills to the next level with more advanced techniques under the tutelage of a proven Web development expert. In this new intermediate-level Dreamweaver course, you'll learn to harness the power of this industry-standard Web design tool.

You'll examine pure CSS layout and discover how to get the most out of Dreamweaver's templates. The course also shows you how to incorporate multimedia elements such as video and manipulate data using XML data and XSL. Throughout the course, you'll get hands-on experience with Dreamweaver as you develop a sample site using your new skills.

Whether you're planning a career in Web design, designing a website for your business, or developing sites as a hobby, this course will give you the tools you need to work like a pro. By the end of this course, you'll have a solid, in-depth understanding of traditional layout and how it translates to the Web so you can make your sites clearer, cleaner, and more accessible.


Courses are delivered to you through expertly executed lessons, online instruction and interaction with like-minded students. Our courses are designed to deliver all of the benefits of studying in a classroom whilst giving you the flexibility to study at a time and place to suit your needs. You can access your classroom 24/7 from any device with an internet connection.

This course has a 3 month duration. You'll complete comprehensive lessons, quizzes and assignments before submitting your final exam at the end of the course to achieve your certificate. Courses must be completed within the 3 month access period.

In our first lesson, you'll get familiar with the code Adobe Dreamweaver generates in response to the steps you perform. Intimidated by code? Don't be. By the end of this lesson, you'll have a much better understanding of how HTML, XHTML, CSS, and JavaScript work together to build your site content. Previous non-coders will come away with these topics demystified, and code-savvy users will learn how Dreamweaver enhances code editing.

Cascading Style Sheets (CSS) have been with us since the mid-1990s. Yet, because of the slow state of browser development, it's only in the last few years that CSS has taken its rightful place at the center of modern Web design. CSS governs content presentation, while HTML and XHTML handle document structure. In this lesson, we'll take a closer look at CSS, see how it works hand-in-hand with markup, and examine the tools Dreamweaver gives us to work with CSS in a "what you see is what you get" environment.

Snippets take some of the drudge work out of site design. Do you have a common element&mdash;like a document footer with copyright information in it&mdash;that you're going to insert in every page of your site? Turn it into a snippet. Next time you need it, just click a button, and voil&agrave;! Instant page content. In today's lesson, we'll examine Dreamweaver snippets, learn how they function, and discuss how to fit them into your workflow.

A Dreamweaver template allows you to fix the layout of pages so that inexperienced folks can't mess them up when they're updating content. In this lesson, you'll learn what Dreamweaver templates do, how to build them, and how to apply them to the pages of our site.

Today you're going to learn all about styling pages for devices other than the browser. We'll look at the different types of devices you can style for&mdash;smartphones, assistive technologies, and printers, to name just a few. And we'll examine some of the tools Dreamweaver provides to make styling for devices easier.

<p>It's estimated that in 2013, the number of people using handheld devices to view the Web will outnumber those on desktops and laptops. So, the future is <em>now</em>! We've examined ways to make our pages play nice when printed, so how do we get our stuff looking good on these other devices, too? Well, the mechanism is pretty much the same, but we have a few more variables to deal with. Fortunately, Dreamweaver has some very handy tools for making this job easier, and you'll learn about them in this lesson!</p>

In this lesson, we'll continue our discussion of styling for devices and finish up the smartphone layout that we started in Lesson 6. You'll learn how to find out device screen widths, and we'll talk more about media queries. You'll also work more with the Multiscreen Preview window to see your work as we go along. We'll finish up by tinkering with some CSS properties that are a bit tricky to find but necessary when styling for smartphone browsers. By the end of the lesson, our site will be optimized for a smartphone!

<P><I>Accessibility</I>. You've heard the term, but do you really know what it means? Section 508 of the U.S. federal Rehabilitation Act includes rules for making site content accessible for users with disabilities. Many other countries have similar rules. Today we'll discuss how to keep Dreamweaver on the ball, accessibility-wise, so anyone can use your site with ease.</P>

<P>Have you been to YouTube to watch videos? Or have you been to Amazon.com to preview music? These types of audio and video files are <I>media objects</I>. In today's lesson, we'll talk about what software you need to play media objects and how Dreamweaver lets you place this type of content within the sites you build.</P>

<p>Ever tinkered with JavaScript? It's the scripting language behind form field validation, rollover images, and other types of dynamic interaction. In Dreamweaver, we call JavaScript effects <em>behaviors</em>; in today's lesson, we'll delve into the various Dreamweaver interface features for creating these effects. And the best part is you won't ever have to touch the code!</p>

You've seen the acronym all over the place. It's time to find out how you can put XML (eXtensible Markup Language) to work. Today you'll examine XML and create a simple database. Then you'll pull data out of that database and format it with eXtensible Stylesheet Language (XSL)&mdash;all without a lick of programming!

<p>If you want to design <em>anything,</em> you need a firm understanding of&nbsp;the people&nbsp;you're designing for. In today's lesson, we'll step away from Dreamweaver and look at the most important component of the Web&mdash;us. You'll discover how we humans read Web content and learn how to structure your content so that it fascinates your fellow domesticated primates. </p>

Robert Fuller

Robert Fuller

Robert Fuller is a veteran Web developer, educator, and author. His corporate experience extends from Silicon Alley to Silicon Valley, where he has held almost every post from intern to senior developer. He has logged tens of thousands of classroo... Read more

 Read Robert Fuller's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Online learning is a flexible way to study that fits around your schedule, giving you the freedom to learn at your own pace from anywhere in the world. You'll have 3 months to complete the course and can take the multiple-choice questions and final exam whenever it suits you.

If you need help, you can contact us anytime. You can also join the discussion area where you can interact with other students. The discussion area for each lesson is open for the entire duration of the course.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

We do not offer extensions or transfers for this self-paced course. However, you will have 3 months to complete the course, and if you need to cancel within the first 10 days of enrolment, we offer a money back guarantee.

What people are saying about our courses

Robert Fuller does a great job of making the new, and sometimes difficult, easy to understand. He also does a fantastic job of finding the errors in students' code. I am looking forward to a more advanced class in Dreamweaver CS6!
Verified Student
Excellent course by Robert Fuller, as was his Introduction to Dreamweaver CS6. The information, directions, assignments, supplementary material and HUMOR were all executed as a pro would: perfectly! Including knowing HOW to teach -- understanding and remembering what it is to "not know" and instructing accordingly -- that's a great teacher. Eager for the next one by Mr Fuller.
Verified Student
Another great class! Robert makes learning about what could be a dry topic fun and interesting. I've really enjoyed both of my classes with him and learned a lot!
Verified Student
See More Reviews

The Learning Environment

From the moment that you enrol in the Dreamweaver CS6 Intermediate you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.

Our Values

Learn At Your Own Pace

We believe in personalised learning. That's why we provide all the tools and support you need to succeed at your own pace. With flexible learning, you'll stay motivated and retain more information. Plus, you can balance your studies with work and family commitments to make your dreams a reality.

We Won't Break The Bank

Education should be accessible to anyone who wants to learn. That's why we offer some of the most competitive prices in the industry with payments plans for just $25 per week. Investing in your future is a smart choice and doesn’t have to break the bank.

Industry-Led Courses

There's no better way to learn than from experts with years of experience in your field. That's why each of our 200+ industry-led courses are designed to give you a real-life perspective on your industry. With our expert mentors, you'll learn from people who have a wealth of knowledge and experience, and who are passionate about sharing it with you.

Get The Personal Support You Deserve

At Vibe Learning, we're real people who are dedicated to providing you with personal support every step of the way. Our industry experts are not only professional and knowledgeable but also incredibly passionate about sharing their expertise with you. With their guidance, you'll gain invaluable insights and practical knowledge to help you succeed.

Still looking?

Check out the following courses related to Dreamweaver CS6 Intermediate:

Discover more online courses

Recently viewed products

Picture of Dreamweaver CS6 Intermediate

Dreamweaver CS6 Intermediate

$599
$389AUD
Save 35%